Paid crowdsourcing: Increased know-how is needed

Freelance journalist Frank Puscher, in an interview with Christian Rozsenich, Managing Director at Clickworker.

Crowdsourcing project customers are getting to know the market and are placing increasingly specific demands on service providers such as Clickworker. In addition, Managing Director Christian Rozsenich is monitoring the developments at Google and Amazon with keen interest.

Mr. Rozsenich, crowdsourcing projects are becoming more and more important in marketing projects, for instance in the “Edeka Selbermacher” project where the crowd creates ideas of new food products. Has this affected you?

Christian Rozsenich: Our particular focus is the production of high-quality content by the crowd. The realization of marketing campaigns by the crowd is not our top priority. Our customers are still international customers, for instance Groupon, or Yellow Page publishers. However, we have recently received initial inquiries from media companies who want to work with us.

What is it all about?

Rozsenich: They need to update their archives, or tag their media libraries. The editorial staff usually documents this information when the content is recent, but is it often missing in archive content. And if it is not well tagged, it is dead capital. Only film material with a good tagging can be profitably marketed online.

Where is the crowdsourcing landscape currently headed?

Rozsenich: Various trends can be observed. One of them is certainly mobile crowdsourcing. We have launched our own app, and have carried out initial pilot projects.
These might include getting pictures of a specific location, such as the picture of a menu in a restaurant or a picture of the restaurant.

Read the interview: http://www.clickworker.com/wp-content/uploads/2013/08/Interview-C.Rozsenich_Aug2013_EN-US.pdf

With an international network of over 400.000 clickworkers (Internet users registered at Clickworker), Clickworker is one of the leading providers of paid crowdsourcing. Text creation, Web research, mobile crowdsourcing, tagging, categorization and translation tasks and projects can be ordered and processed in large volumes.
Clickworker develops individual solutions for complex tasks, and divides large projects into microjobs. All of the jobs are simultaneously processed on the online platform by numerous, qualified clickworkers, and reassembled after being subjected to strict quality controls.

Press Contact
clickworker.com Presseservice humangrid GmbH
clickworker.com
Büropark Bredeney
Hatzper Str. 34
D-45149 Essen

Ines Maione
PR & Marketing
ines.maione@clickworker.com
Tel: +49 (0)201 959 718-41
Fax: +49 (0)201 959 718-99

This release was published on openPR.