Microgreens Market Drivers | End User|Top Key Players | Challenges by 2031

Microgreens Market - Overview

The growth opportunities in the microgreens market are growing at a noticeable speed due to numerous factors. Amongst these key factors, is the increased spending on healthy nutritional and functional food and premium food products. In addition to this, the rising adoption of greenhouse farming and indoor verticals are also estimated to drive growth avenues in the global market in the foreseeable years.

Greenhouse farming and indoor vertical are generally used to produce microgreens as it needs intense carte with the assistance of a controlled environment. Along with this, growth in the personal care and cosmetic care industry is projected to work as a revenue generator in the microgreens market due to rising demand for microgreens-based ingredients and oils to produce consumer items, for example, skincare products and shampoo.

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Microgreens Market - Key Drivers

Growing adoption of farm mechanization along with growing awareness related to high-tech farming methods, for instance, aquaponics and aeroponics and hydroponics are projected to favor sales growth in the global market in the upcoming years.

Microgreens are the tender and young vegetables that are around 1-3 inches tall and generally harvested 7-14 days after germination. Microgreens are used in order to enhance the flavor, texture, and color of the various foods, for instance, salads, omelets, pizza, and pasta because of the intense variety of textures and colors and aromatic flavor. These products also constituent a variety of antioxidants, minerals, and vitamins.

On the flip side, the outbreak of the COVID-19 pandemic is likely to put adverse impacts on the demand avenues in the microgreens market during the forecast period. Closer of grocery stores and restaurants and disruption in the supply chain are likely to limit the market growth.

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Microgreens Market - Recent Developments and Key Players

The microgreens market is expanding at a rapid speed and key players are taking initiatives in order to acquire smaller industry players for the reinforcement of their market presence. In addition to this step, these players are adopting a lot of strategies for the generation of expansion opportunities to meet their goals and objectives. Moreover, the growing penetration of the key market players, as well as growing awareness among target consumers about their brands, are also creating revenue generation opportunities microgreens market in the years to come. Regional expansions, strategic initiatives, growing R & D activities, novel product launches, and innovations and advancements in the existing products are some important strategies that are predicted to aid in the growth avenues in the market. Furthermore, the existing players in the market are estimated to assist in order to meet the unmet requirements of the consumers.

Some of the key players in the microgreens market are:

AeroFarms
GoodLeaf Farms
Fresh Origins
Bowery Farming
Living Earth Farm
Gotham Greens
The Chef's Garden Inc.
Farmbox Greens LLC
Madar Farms, 2BFresh

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Microgreens Market - Regional Assessment

The microgreens market has been working in numerous areas around the world. Some prominent regions in the industry are Europe, LAMEA, Asia Pacific, and North America. Out of these global areas, North America has been predicted to hold a dominating position in the market in the coming years. The global dominance of the region is owing to the rise as well as the evolution of diets that are focused on wellness that generally includes organic-based food items and salads and it attracts people towards microgreens. Further, there are numerous health benefits that are related to the consumption of these organic items, for instance, reduced risk of Alzheimer's, cancer, chronic diseases, and heart diseases. Consumers opt for a high protein diet which results in the rising requirement for the low card and high protein food products. So, the vegetable growers are concentrating to cultivate microgreens and vegetables to meet the rising demand for these food items in the region.

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