Marketing Analytics Market 2022 Strategic Assessment - IBM Corporation, Microsoft Corporation, Oracle Corporation

The Marketing Analytics Market outlook looks extremely promising is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain, future roadmaps and its distributor analysis. The report provides a comprehensive look at the regions such as North America, Europe, APAC, and ROW of the Marketing Analytics Market.

The report presents the market competitive landscape and a corresponding detailed analysis of the major vendors/key players in the market. Top Companies in the Global Marketing Analytics Market: IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc., Adobe Systems Incorporated, SAS Institute Inc., Teradata Corporation, Neustar, Inc., Pegasystems Inc., Tableau Software, Google LLC

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The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by 2027, at a CAGR of 14% over the forecast period (2022 - 2027).

Industry News:

The marketing analytics market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. In Jul 2017, Teradata announced the acquisition of StackIQ, a prominent developer of cloud analytics software, which has managed the deployment of cloud and analytics software at millions of servers in data centers around the world. The acquisition is expected to strengthen the R&D capabilities of the company. Further In Jun 2018, Microsoft signed a MoU with New Sales Wales to trial a major data science project based on procurement analytics.

Scope of the report:

- Increasing need to utilize marketing budgets for an effective ROI is estimated to boost the market over the forecast period.

- Further, the adoption of cloud technology and Big Data is also increasing the growth of the marketing analytics market.

- Over the course of 2017, technology giants like Google, Adobe, Salesforce, and Oracle added more data sources to their ever-growing marketing capabilities. This particular trend is expected to continue, as businesses of all sizes work to lessen the complexity of data collection, cleansing, and usage across their organizations.

Key Trends:

Social Media Marketing Anticipated to Record:

Social media marketing has been on the rise owing to many developments, such as chatbot and other applications. It is estimated that machines can generate about 20% of the content.

Chatbots have been implemented to give an enriched experience to the consumer. According to Facebook, about 100,000 monthly active bots on Facebook Messenger, which offers a variety of new platforms for marketers to connect with potential customers.

The amount of spending on social media video advertising has nearly double compared to previous years. The growth of social media, such as Facebook, integral, and Snapchat have emerged as one of the primary medium of advertising.

According to a survey done by HeyWire business about 53% of its consumers prefer the use of electronic media such as email, web chat or social instead of phone support. About 79% of consumers have been seeking other forms of consumer support. 31% have emphasized the need for text as an available support option.

The report has 150 tables and figures browse the report description and TOC:

https://www.marketinsightsreports.com/reports/02285848155/marketing-analytics-market-growth-trends-covid-19-impact-and-forecasts-2022-2027?mode=206

Important Features of the report:

Detailed analysis of the Global Marketing Analytics Market
Fluctuating market dynamics of the industry
Detailed market segmentation
Historical, current, and projected market size in terms of volume and value
Recent industry trends and developments
Competitive landscape of the Global Marketing Analytics Market
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective toward Global Marketing Analytics Market performance

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