Cosmetic Packaging Market: Increasing Consumer Demand for Cosmetics, and Innovative Packaging Trends to Shape Global Cosmetic Packaging Market

The cosmetics industry has been growing steadily in the 21st century. Rapid globalisation, IT and communication technological advancements, a growing number of influencers on social media, and rising disposable incomes are some of the key factors that have increased the demand for cosmetics. The benefits of the booming cosmetics industry have funneled down to create favourable business outcomes for the global cosmetic packaging market. Packaging of cosmetics significantly impacts the sales of cosmetic products as it is a key part of branding and appeal. Market players are constantly trying to gain a competitive advantage by creating packaging of all shapes, sizes, colours, and designs. Changing design trends are pushing market entities to evolve and improve constantly. These factors are cumulatively driving the global cosmetic packaging market to maturity.

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Stiffening Competition in Cosmetics Market to Fuel Demand for Specialised Cosmetic Packaging

Cosmetics are constantly improving as market players are using more sophisticated methods and materials to attain desirable results. But such efforts can become futile if the product does not have attractive packaging. As an industry that thrives on aesthetic appeal, cosmetic packaging plays a huge role in driving sales and upholding the brand value of cosmetic products. Recent growth in social media has made the discovery of cosmetics much easier. Influencers are helping cosmetic manufacturers reach their audience and the unboxing experience has also become a factor in the overall appeal of cosmetic products. Market players are also offering specialised and customisable packaging to better connect with their target groups. Such diversity of factors is projected to create sound business opportunities in the global cosmetic packaging market.

Glass-Based Cosmetic Packaging to Gain Traction Owing to its Luxury and Sustainability Attributes

Globally, the young population primarily contributes to the rising demand for cosmetics. Growing environmental concerns among this audience base are incentivising cosmetic manufacturers to adopt sustainable and green packaging. Against this backdrop, the demand for glass-based cosmetic packaging is gaining traction. It is considered eco-friendly and more recyclable in comparison to other alternatives. Furthermore, glass is usually considered more premium, attracting the attention of various luxury brands to adapt glass-based cosmetic packaging. In addition, its distinct properties such as malleability, zero-chemical leaching, and chemically-inert nature are further adding to its appeal. The growing preference of glass-based cosmetic packaging is expected to facilitate new growth in the cosmetic packaging market.

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Asia Pacific to Emerge as Leading Player Amidst Higher Social Media Usage

The Asia Pacific has been exhibiting a consistent increase in disposable incomes and the adoption of social media. Such factors bode well for its cosmetic packaging market, especially owing to the huge consumer base for cosmetics. Moreover, the increasing penetration of social media is creating favourable currents as more people are getting acquainted with cosmetic products. The region also is pushing manufacturers to offer sustainable and green packaging options. Bamboo, paper & board, and glass packaging are expected to increase in the coming years. On the account of such factors, APAC's cosmetic packaging market is predicted to register robust growth during the forecast period.

Major Market Players

Some of the prominent players in the global cosmetic packaging market include RPC Group Plc, HCP Packaging, Bemis Company Inc., Silgan Holdings, DS Smith, Graham Packaging Company, Albea, AptarGroup Inc., Libo Cosmetics, and AREMIX Packaging.

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