Rugged Phones Market Revenue to Cross 4,850.42 million by 2028: The Insight Partners
The rugged phones market in Asia Pacific is expected to grow at the fastest CAGR of 8.9% during the forecast period. The growing trend of factory automation and digitalization across industries, rising investments in industrial development, and government expenditure in Asian countries such as China and India are a few of the key factors fueling the demand for semi-rugged and ultra-rugged phones in the military & defense, commercial, and industrial sectors in APAC. Thus, China, India, Japan, South Korea, and several Southeast Asian countries are anticipated be the chief adopters of rugged phones in the coming years.
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The COVID outbreak has affected a large number of businesses in North America, leading them to financial and logistics challenges. Enterprises either had to suspend their operations or reduce their activities, owing to the containment measures. Several countries across the region represent a major market for rugged phones owing to the presence of a strong military & defense, industrial, and government & public safety sectors. In countries such as the US, lockdown restrictions are disturbing the schedule of new product launches, investments in R&D, and revenue of companies due to reduced demands, and disruptions in supply and delivery schedule, which is restraining the overall growth of rugged phones market in the region.
The rugged phones market is segmented on the basis of type, screen size, and end-user. Based on type, the market is divided into smartphone and featured phones. The featured phones segment accounted for a larger revenue share in 2020. Based on screen size, the rugged phones market is segmented into below 5 inch, 5 inch to 6 inch, and above 6 inch. The 5 inch to 6 inch segment contributed the largest revenue share in 2020, and it is also projected to be the fastest-growing segment during 2021-2028. On basis of end-user, the market is segmented into industrial, government, commercial, military & defense, and consumer. In 2020, industrial segment led the rugged phones market globally. In terms of geography, the rugged phones market is segmented into North America, Europe, APAC, the MEA, and SAM. North America held the largest market share in 2020, followed by Europe and APAC.
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Increasing Demand of Rugged Phones across Diverse Industries
The consumer electronics industry worldwide is strongly benefited by significant adoption of smartphones in industries such as construction, manufacturing, retail, transportation, and emergency services, for both mission critical and non-critical communications. The demand for smartphones and feature phones is growing at an impressive pace owing to the surge in investments in research and development related to display technologies, communication networks, battery, and camera. Timely upgrading of rugged phone designs and integration of new features to compete with the continuously updating consumer-grade smartphones and feature phones boost the sales of rugged phones, especially in industrial sectors with harsh working environments. These phones are IP certified, dustproof, and drop tested, and they have high battery capacity for industrial task force and public safety personnel, which have been growing adding to their demand in the past few years in developed and developing regions. Hence, the proliferation of smartphones and feature phones with rugged capabilities is driving the growth of rugged phones market.
Rugged Phone Type-Based Market Insights
The global rugged phones market, by type, is bifurcated into semi-rugged and full rugged. The semi-rugged segment led the market in 2020 Semi-rugged phones are capable of handling tougher conditions than a consumer-grade phones; however, they are still not completely dustproof or waterproof. Many semi-rugged handhelds come with an IP rating of IP54, which signifies that the product is protected from extreme situations but lags protection against dust. Semi-rugged phones are resistant to light splashing, however, unable to bear immersion or jet sprays. In addition, few semi-rugged handhelds fulfill a few MIL-STD-810F standards, although not for immersion or dust. For instance, Nokia 3310 is a common and popular semi-rugged phone.
The List of Companies - Rugged Phone Market
The key companies operating in the rugged phones market include Blackview, Caterpillar, DOOGEE, OUKITEL, Juniper Systems Inc., AGM Mobile, Sonim Technologies Inc., Ulefone Mobile, Unitech, Zebra Technologies Corp., and Electronics Co., LTD.
In 2020, Juniper Systems Limited declared its expansion into India through new partnership with Elkay India. Through this alliance, the companies are expected to address the need of surveying, industrial, and energy markets in India for data loggers and receivers working in harsh weather conditions.
In 2020, Borqs Technologies, Inc. formed a strategic partnership with Juniper Systems for a variety of mobile data collection applications in harsh and hazardous work environments.
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