Press release
Loyalty Management Market 2021: Industry Trends, Growth, Share, key Players and Forecast 2026
Loyalty Management Market Report
Report Metric
Historical: 2015-2020
Base Year: 2020
Forecast Year: 2021-2026
Download free sample of the report: https://www.imarcgroup.com/loyalty-management-market/requestsample
Loyalty Management Market Industry Definition and Application:
A loyalty management system is marketing automation software used to launch, manage and analyze the performance of loyalty programs. It assists in improving customer engagement, generating brand awareness, enhancing the customer experience, and providing points, discounts, coupons, cash back, and revenues.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Loyalty Management Market Trends and Drivers:
Loyalty management is employed in the e-commerce industry to optimize the user experience and predict customer behavior for targeted advertising. This, in confluence with the increasing preference for online shopping through smartphones, represents one of the major factors augmenting the market growth. In addition, the rising utilization of loyalty management in the banking, financial service and insurance (BFSI) industry to send automated emails and short message service (SMS) to enhance the experience of the user is contributing to the market growth. Apart from this, the integration of artificial intelligence (AI), machine learning (ML), chatbots, and cloud-based solutions are offering lucrative growth opportunities to industry players.
Browse full report with TOC: https://www.imarcgroup.com/loyalty-management-market
Loyalty Management Market Segmentation:
The report has segmented the market on the basis on region, type, organization size, deployment mode, industry vertical.
Breakup by Type:
Customer Retention
Customer Loyalty
Channel Loyalty
Breakup by Organization Size:
Large Enterprises
Small and Medium Enterprises
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Industry Vertical:
BFSI
Retail
Travel and Hospitality
Manufacturing
IT and Telecom
Media and Entertainment
Healthcare
Others
Breakup by Region:
North America: (United States, Canada)
Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa
Who are the Major Loyalty Management Market Key players?
Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.
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