Press release
JD Bug presents Dirt Scooter exclusively at Eurobike
Bad Nauheim, 16. August 2013 – JD Bug, trendsetter when it comes to the modern day aluminium kick-scooter, exclusively presents its 2014 product range at this year’s Eurobike show. A special highlight within JD Bug’s new fun-mobility products is the revolutionary Dirt Scooter. Visitors are invited to have an exclusive look at the new products at booth A5 – 503.The producer of the widest portfolio of fun-mobility products will present its newest product developments for 2014 during this year´s Eurobike, the world’s largest bicycle trade fair in Friedrichshafen, Germany, starting August 28, 2013. Recognized as the highlight for the upcoming season, the Dirt Scooter will complete the company’s XTREME range. This new invention is of particular interest for the bicycle and outdoor affine clients, who have shown increased interest and demand in such products especially in the previous years.
JD Bug’s complete product portfolio consists of three categories: the XTREME series, specifically designed for professional riders, the KIDZ Series that include products such as training bikes geared at children aged 18 months and older, to be completed by the STREET series. This largest category includes the general fun-mobility products such as kick scooters, wave boards or kick boards for riders all ages.
The JD Bug RAMPAGE Dirt Scooter (model: MS808) has been designed to meet the highest demands in open terrain. In addition to the reinforced handlebar, the scooter is made of high quality aluminum. The very compact deck (120 mm x 550 mm) allows the rider to maintain stability and control during rides on difficult grounds. The JD Bug RAMPAGE scooter provides wide 8” air tires to overcome high obstacles. This off-road newcomer is suitable for riders aged eight years + and allows up to 100 kgs.
“Pro Shop” concept will be extended to dealers
Introducing the “Pro Shop” concept to the sports and toy industry in the beginning of the year, JD Bug now presents this long-term initiative to support its dealers in the bicycle industry, who continue to be of significant value to the brand.
The concept is based on the individual needs of the XTREME range dealers, including professional stunt scooters such as the new Dirt Scooter, and aims at young riders using the scooter as full professional sports equipment in their leisure time.
Alongside intensive involvement in the brand’s communication, including sweepstakes, promotion and sponsoring activities, JD Bug’s “Pro Shops” are furthermore entitled to order exclusive products from the extensive product line. Numerous individual solutions for advertising and communication are also part of the activities and will be realized by working closely with the dealers.
# # #
Press Contact
Mathias Mandler E: mathias.mandler@itms.com
Public Relations Manager T: +49 6032 3459 282
ITMS Marketing GmbH F: +49 6032 3459 29
Having established itself as a world leader in the innovation, manufacturing and distribution of outstanding children’s mobility products, JD Bug runs the gamut in fun and educational experiences for children of all ages and skill levels. JD Bug has led the toy and sporting goods world for more than a decade now with fun and exciting, but safe and educational products that excite and exhilarate the young generation.
JD Bug
Frakfurter Landstr.15
61231 Bad Nauheim
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