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GAN Develops New Revenue Sources for Mobile Game Developers with Premium Video Advertising

09-17-2013 09:24 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: GAN Game Ad Net GmbH

/ PR Agency: Quinke Networks
Marlon Werkhausen / GAN Game Ad Net

Marlon Werkhausen / GAN Game Ad Net

Hamburg, 15 August 2013: GAN Game Ad Net, specialist for games-related advertising and media services, enables smartphone and tablet game developers to integrate advertising videos in mobile games using the company’s own Mobile SDK. The video campaigns are sourced directly from leading international agency networks and contain carefully selected premium-quality material, e.g. well-known brands or current movie trailers. This makes GAN the first provider to offer a sustainable solution for app and game monetization which lets companies avoid the risk of feeding their own valuable users video ads from competitors. Video ad campaign integration is now available to mobile game providers in Germany, Austria and Switzerland. Services will be extended to mobile developers in the UK, France, Spain, Italy and the Netherlands in the fourth quarter of 2013.

At present, GAN Game Ad Net already delivers more than 50 million online advertising and promotional videos per month in casual, browser and social games being played by millions. Demand from advertisers to place video ads on mobile devices is reaching similar proportions. GAN is the first company to enable mobile game developers to integrate premium-quality videos with an average length of 10 to 30 seconds into their games at any given point. From pre-roll in-game videos at the start of the game or between levels, to the activation of paid content by watching commercials directly in the game, the integration of the videos is unobtrusive and does not interrupt the gaming experience. The SDK is based on cutting-edge technology and at the same time, so straightforward that it can be integrated into mobile games easily.

Marlon Werkhausen, co-founder and Managing Director of GAN Game Ad Net, on integrating video advertising into mobile games: “The Mobile SDK is our response to the overwhelming demand from both game developers and advertisers. Games are the driving force behind the growth of the mobile market. Our advantage is that through our long-term experience we are thoroughly familiar with gamer behavior and know very well what works and what doesn’t. At no time will ads for other games or ‘subscription traps’ be delivered via the GAN Ad-Server. In fact, the GAN video rotation only contains premium-quality advertising videos for well-known brands. This is the first time that publishers are given a reliable and sustainable solution to monetize their own inventory in a secure and lucrative way.”

The market for mobile games continues to grow rapidly. Due to this fact, the competitive pressure has risen to unprecedented levels. Publishers are having an increasingly hard time presenting their mobile games prominently in the vast array of app stores. GAN Game Ad Net delivers solutions for an effective integration of advertising in mobile games to unlock new and stable sources of revenue. GAN provides comprehensive consultancy and support to mobile game developers for optimal ad integration in their games.

Meet the GAN Game Ad Net representatives at gamescom in Cologne from August 21 to 22, 2013 (Hall 4.2 / B-031 - D-030). You are welcome to schedule an appointment and learn more about the premium monetization solutions. Please write to: info@gan-online.com.

About GAN Game Ad Net GmbH

GAN Game Ad Net GmbH, established in 2008, is a specialist marketer whose portfolio includes the most popular casual, browser, social and mobile games and gaming portals. GAN offers advertisers a wide range of highly visible advertising solutions, ranging from display ads placed directly in the game environment, to premium-quality VAST-standard embedded video (video ads), to in-game solutions with authentic integration of advertisements into the gameplay (integration ads). As a partner for game developers and publishers, GAN unlocks revenue potentials particularly among non-paying gamers and ensures the effective commercialization of all types of advertising space available. More information is provided on www.gan-online.com.

Company Contact
GAN Game Ad Net GmbH
Marlon Werkhausen
Managing Director
Stresemannstraße 342
22761 Hamburg, Germany
Phone +49/ 40/ 67 58 67 50
info@gan-online.com
www.gan-online.com

Press & Public Relations
Quinke Networks
Dennis Schoubye
Junior PR Manager
Bei den Mühren 70
20457 Hamburg, Germany
Phone +49/ 40/43 09 39 49
ds@quinke.com
www.quinke.com

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