Sanitary Napkin Market Size, Share, Trends, Demand, Research Report, Forecast 2022-2027

According to the latest report by IMARC Group, titled "Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the global sanitary napkin market reached a value of US$ 24.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 32.8 Billion by 2027, exhibiting a CAGR of 4.92% during 2022-2027.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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A sanitary napkin, also called a menstrual or sanitary pad, represents the absorbent item that is generally worn by women for absorbing menstrual blood. It comprises of various layers of quilted cotton fabric or other super absorbent polymers and plastics. In line with this, a sanitary napkin is commonly available in several shapes, sizes, disposable and bio-degradable variants, etc., with different absorption capabilities. Furthermore, the key market players are introducing reusable sanitary pads that can be dried, washed, and reused.

The launch of numerous favorable policies by government bodies and non-profit organizations (NGOs) across countries to spread awareness among women towards feminine hygiene is primarily driving the sanitary napkin market. Additionally, the easy product availability across pharmacies, convenience stores, specialty stores, etc., is further catalyzing the market growth. Besides this, the escalating demand for organic and chemical-free pads that are safer as well as eco-friendly and the inflating popularity of premium napkins with wings and fragrances are also positively influencing the global market.

Global Sanitary Napkin Market Trends and Drivers:

Moreover, the growing number of companies offering sanitary pad subscription plans and the widespread adoption of aggressive promotional strategies by the leading manufacturers to expand their consumer base and product portfolio are acting as significant growth-inducing factors. Apart from this, the development of super-absorbent fiber technology is anticipated to fuel the sanitary napkin market over the forecasted period.

Sanitary Napkin Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape with Key Players:
The competitive landscape of the sanitary napkin market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:
• Procter & Gamble
• Kimberly-Clark Corporation
• Hengan International Group Company Limited
• Edgewell Personal Care Company
• Kao Corporation

Key Market Segmentation:

The report has segmented the global sanitary napkin market on the basis of sector, application and region.

Breakup by type:
• Menstrual Pad
• Pantyliner

Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Specialty Stores
• Others

Breakup by Region:
• Asia Pacific
• North America
• Europe
• Latin America
• Middle East and Africa

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Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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