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Honey Powder Sales Grow Strong with Soaring Consumer Preference as a Natural Sweetening and Therapeutic Agent
Honey Powder Market
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Consumers to Favour Honey Powder as a Natural Sweetener
With a number of artificial sweeteners trying to penetrate markets deeper, leveraging the thriving sugar-free trend, honey continues to be favoured owing to its natural, and lasting sweetening properties. Honey powder, on account of its superior storage stability, will continue to enjoy growing sales as an increasing number of consumers are showing preference for powdered form of raw honey. An expanding health-conscious consumer population opting for honey powder over most other sweetening agents available on the market is expected to drive market. Many F&B sectors are also recording significant consumption of honey powder especially for its mild aroma.
Increasing affordability, and retail availability of honey powder has further received a push from growing consumer inclination toward natural cough repressors, especially during the COVID-19 pandemic.
F&B Top Consumer Industry
Bakery, confectionary, and beverage brands have been recording notable uptake of honey powder. A mushrooming market for gourmet products, and speciality gourmet restaurants is also projected to offer an impetus to sales of honey powder. There has been a visibly growing preference for honey powder over regular sugar among tea, and coffee lovers, as well as beverage consumers. The report highlights tea and coffee premixes, sauces and dressings, dry spicy mixes, and condiments to emerge as potential application areas for honey powder manufacturers.
Opportunities Abound in Beauty, and Personal Care
Besides F&B application areas, honey powder sales are also likely to be driven by growing interest of cosmetics, and beauty and personal care companies around honey powder. Brands look forward to leveraging the functional attributes of honey that have been proven, and traditionally used across the beauty circle, especially for skincare. It is also witnessing greater adoption to be used in manufacturing of bathing products aiming to deliver an improved skin foundation. The brightening, softening, and nourishing properties of honey (powder) will continue to uphold consumption within the beauty, cosmetics, personal care, and bathing product segments. With brands striving to get the most novel natural beauty ingredients on their beauty or cosmetics portfolio, honey powder will most likely remain a popular one over most others.
North America, and Asia Pacific Promise a Hub of Opportunities
The North American market continues to deliver notable performance as a result of a growing consumer base seeking healthier alternatives to regular white sugar. With Korean households being traditional consumers of honey powder as a staple ingredient in their kitchens, Asia Pacific will continue to represent a significant market. The region remains the key export market, led by India, and China. The role of governments here will remain pivotal in terms of expansion of the production capacity.
Honey Powder Market Competition
The report offers an insightful view of the competition landscape, including strategic, and financial profiling of the leading market players in honey powder landscape. Some of them include Woodland Foods, G&S Foods, Norevo GmbH, Domino Specialty Ingredients, Archer Daniels Midland Company, Wuhu Deli Foods Co., Ltd, Tata & Lyle, Augason Farms, and NutraDry.
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