Press release
Growing Use Adoption To Fuel Sales of Digital Marketing Software Market During Forecast Period 2022 - 2031 : Fact.MR
The global digital marketing software market is estimated to secure a market value of US$ 370 Bn by 2032 while expanding at a CAGR of 19% during the forecast period from 2022 to 2032. The market growth can be attributed to the growing preference for mobile phones to gain information on the go. The rapid penetration of smartphones in the market has also provided a significant boost to the consumption of digital media.From 2015 to 2021, digital marketing software sales compounded at a CAGR of 9%, reaching US$ 56 Bn in value by the end of the said historical period. Prospects further widened during the COVID-19 pandemic, as a paradigm shift towards remote business models in the wake of stringent social distancing protocols was witnessed.
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Rising penetration of digital media has encouraged the key players to invest significantly in online advertising for better reachability. Furthermore, rapid digitization has changed the way an organization functions by offering companies with various tools to connect with stakeholders in the industry through various social networking and various media.
Key Market Segments Covered in the Global Digital Marketing Software Market
By Service
Managed Digital Marketing Services
Professional Digital Marketing Services
By Solution
Digital Marketing Software for Campaign Management
Digital Marketing Software for Content Management
Digital Marketing Software for Email Marketing
Digital Marketing Software for Search Marketing
Digital Marketing Software for Marketing Automation
Digital Marketing Software for Social Media
Digital Marketing Software for CRM Software
Digital Marketing Software for Other Solutions
Based on Enterprise Size
Digital Marketing Software for Small & Medium Enterprises (SMEs)
Digital Marketing Software for Large Enterprises
Based on End Use
Healthcare Digital Marketing Software
Automotive Digital Marketing Software
Media & Entertainment Digital Marketing Software
Education Digital Marketing Software
Government Digital Marketing Software
BFSI Digital Marketing Software
Manufacturing Digital Marketing Software
Digital Marketing Software for Other End Uses
Based on Deployment
Cloud-based Digital Marketing Software
On-premise Digital Marketing Software
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Key Takeaways from the Market Study
The global digital marketing software market to value US$ 65 Bn in 2022
Professional digital marketing software to accumulate a revenue share worth 65% in 2022
North America to have procured about 44% of the market share in 2021
The cloud segment is expected to secure about 57% of the revenue share in 2021
Asia Pacific to experience significant market expansion, flourishing at a 12% value CAGR until 2032
Global digital marketing software demand to expand 5.6x from 2022 to 2032
Competitive Landscape
The key players of the global digital marketing software market adopt various strategies to enhance their influence in the industry. Acquisitions, partnerships, and collaborations are some of the methods adopted to strengthen their presence in the market. Some of the recent developments among the key players are as follows:
In April 2021, HubSpot developed its CRM platform by launching Operations Hub. With this platform, users can unify customer data in a connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately, play an active role in shaping their company's strategy.
Likewise, Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence, which will help them drive demand, reduce cost and gain customer insights.
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More Valuable Insights
Fact.MR, in its new offering, presents an unbiased analysis of the global digital marketing software market presenting historical data from 2015-2021 and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of service (managed services and professional services), solution (campaign management, content management, email marketing, search marketing, marketing automation, social media, CRM software and others), enterprise size (small & medium enterprises (SMEs) and large enterprises), end use (healthcare, automotive, media & entertainment, education, government, BFSI, manufacturing, and others) and deployment (cloud and on-premise) across five major regions (North America, MEA, Latin America, Europe, and Asia-Pacific).
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