Women's Health App Market: Adoption of Women's Health Apps Grows Stronger with Broadening Coverage, and Several Start-ups Springing up

Earlier a small sector in mHealth space, women's health tech (more popularly femtech) has been in the spotlight over the recent past. While it was initially limited to period trackers, health monitors, nutrition and diet apps, and pregnancy assistants, the umbrella of femtech currently covers a number of women's health apps under it. Fairfield Market Research in its new ongoing study says that global women's health app market awaits a bright future on the back of its growing abilities to enhance women's health. Dramatically rising number of start-ups making their forays into the femtech space has been indicated as one of the strongest signs of rapid market proliferation in the near future, says the report.

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mHealth Expansion Continues to Favour Market Growth

Femtech, all set to make a lot of women's lives easier, plays an important role in helping them understand their bodies better, give the essential attention to health, and at times mystify certain health issues. Women's health applications have also been boosting crucial medical research around certain critical health issues, as well as untapped women's needs. Increasing technology adoption especially by working women, and exciting prospects of mHealth are expected to favour the growth of women's health app market. Highly disruptive potential of smartphone technology, and growing ubiquity of smartphones are accelerating adoption of a variety of women's health apps worldwide.

Apps Targeting Specific Health Needs to Gain Ground

Apps that aim specific health interest of women are more likely to perform remarkably. Such applications intend to provide personalised health solutions by facilitating individual resource access. Constantly growing need for improved healthcare engagement along with effective personal health management is projected to serve as a strong push factor for women's health app market expansion. Concerns around data safety and security however will remain prevalent as the key challenges to rapid market expansion, highlights the report.

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Widening Range of Health App Coverage Augurs Well for Market

The coverage of femtech has been broadening continuously to involve general health and wellbeing, menstrual health, reproductive and fertility issues, sexual health solutions, pregnancy and post-care, hormonal conditions, chronic ailments, fitness and wight management, dietary solutions, bladder issues, adolescence health and wellbeing, menopause, cancer detection, and mental health management. This is likely to continue creating a strong breeding ground for women's health application companies. Considering the growing role of preventive healthcare (to avoid expensive healthcare costs), femtech warrants to discover impressive growth prospects. Investors are thus likely to look at women's health app market as a massive opportunity.

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Most Sought-after Women's Health Apps

A large number of companies are driving competition in global women's health app market, some of which have been profiled in the report of Fairfield Market Research. Elvie, Samsung Health App, ASCCP Mobile, ACOG, Clue, Dot, Bonzun, Biem, Cycles, Breast Cancer, Eve, Glow, Health Saathi, WebMD Symptom Checker, Flo, Gyan Jyoti, IBody, LactMed, Maven Clinic, My Flo, Pocket Kamasutra, Maya, MagicGirl, MyFitnessPal, Ovia, Pregnascan, The Pill, Oral Contraceptive Pill Reference, and Yoga Stretch represent some of the popular apps opted for by women worldwide.

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