Air Fryer Market Expecting an Outstanding Growth By 2025

Growing awareness about potential health hazards of frequent consumption of fried food, predominantly conditions like high cholesterol, is bolstering consumer interest around air fryers. The global air fryer market is likely to continue its steady growth trail between 2021 and 2025 as more consumers join the health-conscious clustre, and thereby fuel the market value of healthier products according to a new upcoming study of Fairfield Market Research. Alarming stats regarding the high blood cholesterol cases, as well as the other associated conditions have been directing an extremely conscious consumer shift away from (deep-) fried food, which will continue to stimulate air fryer sales worldwide.

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Innovative Digital Models Uphold Air Fryer Sales

New launches at intervals will be the preferred strategy of industry leaders as they increasingly welcome newer technologies for integration with their new line-ups meant for both household, as well as commercial end use. With exceptional functional features like Wi-Fi connectivity, and Bluetooth coming with newer introductions on market, sales will most likely continue to see an uptrend. Brands are also expected to focus on innovations of their own bestsellers with some of the most desirable features such as higher endurance, faster-cooking abilities, tilt function, simultaneous cooking abilities, digital displays, LED shake reminders, and capacitive touch controls. The report also underscores rapidly increasing significance of energy-efficient air fryers, which also foster the performance of market.

Broadening Ecommerce Penetration to Bode Well for Market

The market has been recently witnessing the proliferating popularity of hybrid air fryer models with multi-functional capabilities. The trend is expected to prevail throughout the period of assessment. Smart cooking technologies are also being rapidly subject to integration with air fryers to deliver exceptional cooking experience to consumers. Moreover, the market will continue to receive strong support from unprecedented ecommerce expansion. With a growing number of online selling brands following the suit after Amazon, and Flipkart, air fryer sales are set to shoot up in line with the soaring consumer affliction for modern, sophisticated, and healthier kitchen appliances.

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Developed Markets Continue to Record Higher Sales

The US is expected to maintain the top spot as multiple market leaders are based out of the US. Companies are also augmenting their investments in R&D of innovative air fryer models, which also remains a booster to overall market growth in North America. The market in Europe expects significant gains from the regional leader, i.e., Germany. Strong presence of industry behemoths like Philips, SharkNinja, and Prestige will continue to favour European markets. On the other side, growth looks gradual yet steady across the key developing economies of Asia Pacific. Over the recent past, the region has been witnessing notably rising consumer awareness about the potential benefits, and growing availability of competitively priced air fryers. This is projected to form a strong base for air fryer manufacturing brands, indicating an attractive opportunity to bring innovations to the table in terms of technology, design, and budget.

Air Fryer Market Competition

The study reveals strategic, and financial profiles of leading companies in the air fryer landscape with an intent to aid in better understanding of market competition. Koninklijke Philips N.V., Instant Pot, Cuisinart Corporation (Conair Corporation), The Dash, SharkNinja Operating LLC (CDH Private Equity), GoWISE USA (Ming's Mark Inc), Bajaj Electricals Ltd., Mayer, NuWave, LLC, Havells India Ltd., TTK Prestige Ltd., Newell Brands, Wonderchef are some of the top players in this space.

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