Road Marking Paint Market 2022 Emerging Trends, CAGR Status, Growth, Analysis and Forecast to 2027

Growth of road marking paint sales remains parallel to the progress of paints and coatings industry. An increasing number of road infrastructure projects, and the tightening regulatory screws around road safety management implementation are likely to collectively spur the growth of road marking paint market. Several governments from across the globe continue to make it a priority to comply with the necessary road safety regulations as the incidences involving casual to serious, and severe road accidents prevail worldwide. Road marking paints will thus continue to garner steady demand in global market over the course of foreseeable future.

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Thermoplastic Road Markings Garner Greater Interest over Conventional Counterparts

To achieve desired quality, and clarity of road markings for enhanced safety, thermoplastic road marking paints have been increasingly perceived as a viable, economical solution. Wide availability of these thermoplastic paints on the market further supports their growing market potential. The top advantages of thermoplastic paints that are used for marking roads is their solvent-less structure, absence of any organic volatile compounds, zero contribution to emissions. Higher retro-reflectivity is another factor that favours the increasing boom around them. Solid performance in both wet, and dry weather conditions is especially expected to encourage adoption of thermoplastic road marking paints in future.

Opportunities to Arise as Autonomous Mobility Attains Pace

Although autonomous vehicles have been becoming a reality rapidly as a part of the global e-mobility drive, it also accompanies a host of concerns related to passengers' as well as drivers' safety. Effective, efficient, and well-maintained road markings play an important role in effective functioning of autonomous vehicle technologies. They serve to guide these vehicles well, thereby ensuring safer, and more dependable navigation for commuters. As autonomous vehicles capture larger markets across different parts of the globe, road marking paints are also likely to gain prominence as a supportive element.

Developing Asian Markets Hold Abundant Opportunities for Manufacturers of Road Marking Paints

On account of rapid infrastructural development, and an increasing number of road construction projects, fast-developing Asian economies, especially China, and India will continue to generate significant demand for road marking paints. India has particularly been witnessing rocketing rate of highway construction, and China is considering substantial expansion of its highway network. On the other hand, although demand coming from developed countries remains steady, they continue to hold the lion's share in the overall market revenue. Compliance norms against paints with VOC content may however continue to be a longstanding limiting factor facing manufacturers, especially in developed western countries.

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Key Players in Road Marking Paint Landscape

Berger Paints, Ennis-Flint, Sherwin Williams, BASF Coatings, Swarco, Sealmaster, and Hempel constitute some of the most promising players participating in global road marking paint market competition. The overall competition scenario looks optimistic as suggests by the preliminary findings of the report. With innovative product developments, companies seek an edge over immediate competition. One of the leading road marking material suppliers, Geveko Markings recently launched a novel road making paint that offers improved safety, visibility, and noise reduction. Bio-based, and speciality polymers have been recently gaining traction on account of growing interest around sustainable paint and paint products. Kraton Corporation is one of the companies involved in the making of advanced technology-based high-performance eco-friendly paint specifically designed for road tracking applications.

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