Functional Beverages Market: Changing Lifestyle, Prevalence of Health Conditions Fueling Growth Across Global Functional Beverages Market

Over the years, the perception of functional beverages has evolved from mere thirst quenchers to an integral part of today's consumer lifestyle. The onset of this change can be attributed to the consumer behaviour of adopting a specialist lifestyle and basing their consumption patterns to assist it. Consumers are choosing functional beverages for different lifestyle needs such as boosting energy, fighting stress and fatigue, and making up for nutritional deficiencies. The increasing prevalence of obesity, diabetes and other lifestyle disorders have influenced consumers towards beverages that support a healthy lifestyle. These trends are poised to create sound growth prospects in the global functional beverages market. Consumers are expected to switch to healthier alternatives such as functional beverages as the trend of promoting a healthy lifestyle will be enabling growth of the functional beverages market.

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Energy Drinks Continue to Stay Dominant Across Global Functional Beverages Market

The energy drinks segment of the market is expected to exhibit stable growth, becoming the largest contributor to the growth of the functional beverages market. Upon consumption, energy drinks provide physical and mental stimulation alongside a boost in energy levels. They also support cardiovascular function and skeletal muscle development in the body. Manufacturers in the functional beverages market are taking these demands into consideration by adding ingredients such as ginseng that promote health and wellness. These factors are predicted to contribute to the steadily rising demand for energy drinks, thereby sustaining their status as the biggest contributors to the growth of the global functional beverages market.

Perceived Health Benefits Set to Create Favourable Consumer Behaviour for Functional Beverages

The convention that food and beverages can play a significant role in disease prevention has enabled functional beverages to gain acceptance among consumers. The presence of bioactive substances minerals, vitamins, omega-3 fatty acids, antioxidants, fiber, plant extracts, prebiotics, and probiotics, as well as other nutrients has aided this perception. Functional beverages are also linked to maintaining healthy cardiovascular system, immune defense, digestive system, cholesterol levels. These benefits are motivating consumers to integrate functional beverages into their lifestyle, creating sound business outcomes for the global functional beverages market. Moreover, by helping consumers with weight management, improving energy levels, endurance, and hydration, functional beverages have garnered substantial demand from consumers of different age groups. As a result, the demand for functional beverages is expected to consistently increase in the coming years.

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Asia Pacific to Witness High Demand for Functional Beverages, Creating Fruitful Business Outcomes

Globally, chronic diseases such as arthritis, osteoporosis, and various cardiovascular disorders have influenced consumer behaviour to switch to healthier food and beverages. In the Asia Pacific, growing popularity of convenience beverages, along with busier lifestyles, has driven the sales of functional beverages such as functional energy drinks, soda, tea, juice, and sparkling water. In addition, the increasing incidence of acquired diseases in the region has incentivized consumers to switch to healthier lifestyles. Major beverage companies across APAC have also jumped in to cater to these consumer needs by limiting artificial ingredients and sugar in their products. These factors have significantly increased the demand for functional beverages in the Asia Pacific.
Some of the major players in the global functional beverages market include Red Bull GmbH, PepsiCo Inc., Coca Cola, Nestle, Monster Beverage Corporation, DANONE S.A., DuPont Nutrition & Biosciences, and Clif Bar.

Global Functional Beverages Market is Segmented as Below:

By Type
• Energy Drinks
• Sports Drinks
• Dairy-Based Beverages
• Juices
• Others

By Distribution Channel
• Supermarket and Hypermarket
• Specialty Stores
• E-Commerce
• Others

By End User
• Athletes
• Fitness Lifestyle Users
• Others

By Region
• North America
• Europe
• Asia-Pacific
• LAMEA

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