Educational Toys Market: Specialized Application, Greater Consumer Awareness to Generate Robust Growth Prospects

As competition among school and college students stiffens, parents are focusing on helping their children develop better cognition from the early stages of their life. This consumer mindset has changed the perception around toys from mere sources of amusement to a critical aspect of the child's development. Owing to the aforementioned trends, the global educational toys market has exhibited a boost in sales over the past few years. Parents today are more tech-savvy and thus possess a greater awareness of the host of options available in the educational toys market. These toys are developed, designed, and conceptualized with the aim of nurturing the mental and physical capabilities of children. Toys promoting logical reasoning and motor skills development have emerged as key contributors to the growth of the global educational toys market.

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Smart and Tech-Savvy Toys Grow in Popularity Among Consumers

Children learn better in an interactive environment that challenges their logic, reasoning, and ability to grasp complex concepts. Therefore, learning techniques that leverage modern technologies have replaced traditional learning methods such as textbooks and blackboards. These advancements have enabled children to critically analyse academic concepts while employing real-time solutions to the problems around them. Educational toys with internet connectivity and high-tech features are gaining relevance among tech-savvy consumers. As technological adoption among the masses increases, the adoption of educational toys with embedded sensors and electronics is expected to increase, stimulating visible growth across the global educational toys market.

Educational Toys Intended to Improve Motor Skills Could Attract Stupendous Demand

Educational toys are a great tool to aid the development of motor skills among children. These toys are considered effective in nurturing hand-eye coordination, colour recognition skills, muscle coordination, spatial awareness, situational awareness, colour recognition, and problem-solving skills among children. These perceived benefits of motor skills are expected to aid the growth of the overall educational toys market. Skill-enhancing toys are projected to showcase a significant rise in sales in the forecast period, thus, creating a favourable business environment for key players.

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STEM Toys to Emerge as a Gamechanger for the Asia Pacific Market

Demand for educational toys in Asia Pacific is expected to increase at a momentous pace, majorly due to the monopoly of Chinese toys in several local markets. Besides, consumers in China are gravitating toward the concept of "learning while playing". The availability of cheap labour and abundant land for toy manufacturing units is also supporting the growth of the regional market. STEM (Science, Technology, Engineering and Math) toys are expected to gain traction across countries such as India and China. These toys specialise in inculcating problem-solving skills and creativity among children through intriguing and engaging techniques. STEM toys, integrated with cutting-edge technology, are expected to contribute to the growth of the educational toys market in Asia Pacific.

Some of the prominent players operating in the global educational toys market include LEGO System A/S, Mattel, WowWee Group Limited, Melissa & Doug, and Goldlock Toys. These players are focusing on developing highly customized toys tailored according to the needs of various age groups.

Global Educational Toys Market is Segmented as Below:
By Type
• Arts & Crafts
• Role Play
• Motor Skills
• Games & Puzzles
• Musical Toys
• STEM Toys
• Others

By Age Group
• 0-4 Years
• 4-8 Years
• Above 8 Years

By Distribution Channel
• Supermarkets & Hypermarkets
• E-commerce
• Specialty Stores

By Geography
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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