Event Management Software Market Worth US$ 21287.6 Million, Globally, by 2027 at 16.02% CAGR - Exclusive Report by The Insight Partners

The Insight Partners published latest research study on "Event Management Software Market Forecast to 2027 - Global Analysis and Forecasts by Solution Type (Software, and Services); Application (Event Planning, Event Marketing, Venue and Ticket Management, Analytics and Reporting, and Others); End-User (Corporate, Government, Education, Media and Entertainment, and Others) The event management software market expected to grow from US$ 6483.4 million in 2019 to US$ 21287.6 million by 2027; it is estimated to grow at a CAGR of 16.02% from 2019 to 2027.

The complexities in event management is significantly creating the demand for event management software is attributing to the growth of the market. Event management becomes complex when we aim for efficient operation management. Moreover, the involvement of various service providers for an event such as event planners, marketing & promotion team, and ticket management team makes it more complicated. Some of the major factors influencing the event management market are diversified vendors, currencies, multiple languages, time zone, and others. Complexities involved in the event management can be more precisely and easily handled using software systems, which facilitates the authority to analyze real-time and real-world data. Cloud based solution, IoT, artificial intelligence, and among others are some of the emerging technologies expected to propel the event management software market during the forecast period.

Event management companies are highly focused on offering enhanced features and services to their customers. Owing to this fact, there is significant increase in the adoption of automated solutions for efficient workflow and operations. The increasing deployment of various software technologies is remarkably driving the event management software market

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Market Insights-Event Management Software Market
Adoption of Event Management Software among Small and Medium-Sized Enterprises (SMEs)
At present, large enterprises are at the forefront of adopting event management software as a digital transformation to improve operations, owing to complex operations and fast adoption of advanced solutions. Due to lack of resources and awareness about the potential benefits of digital transformation, small and medium-sized enterprises are still in the initial phases of adopting the latest technology trends. Hence, SMEs offers a huge growth opportunity for players operating in the event management software market. In order to tap this potential segment, companies are investing in marketing activities to spread awareness and generate interest in small scale businesses to adopt event management software.

The players operating in the event management software market are now offering various pricing plans as well as customized plans to increase its customer base. Market players are also focusing on promoting the software technologies among small and medium-sized enterprises in order to increase revenue and market share. Rising trend of digitization among enterprises to improve operational workflow will offer massive growth opportunity for market players in both developed and developing regions during the forecast period.

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Players operating in the event management software market are mainly focused on the development of advanced and efficient products.
In 2018, Attendify unveiled event registration. The company introduced Attendify Registration to facilitate users improve the entire attendee experience. The new event registration software is capable to be integrated with the company's event apps, Audiences event data management platform, as well as social lead retrieval tool.

In 2017, Active Network unveiled a new suite of timing technologies, ACTIVE Network | IPICO. The new technology is capable to be integrated with company's event management software via ACTIVE Timing platform.

The event management software market has been segmented as follows:
Event Management Software Market - by Solution Type
• Software
• Services

Event Management Software Market - by Application
• Event Planning
• Event Marketing
• Venue and Ticket Management
• Analytics and Reporting
• Others

Global Event Management Software Market - By End-User
• Corporate
• Government
• Education
• Media and Entertainment
• Others

Event Management Software Market-CompanyProfiles
• Active Network, LLC
• Arlo Software Limited
• Attendify
• Aventri, Inc.
• Bizzabo, Inc.
• Cvent, Inc.
• Event Espresso LLC
• Eventbrite, Inc.
• Grenadine Technologies Inc.
• Zerista Inc. (Simpleview, LLC.)

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