Personalized Nutrition Market Growing Popularity and Emerging Trends in the Market During Forecast Period 2022-2027

In the recent past, the Personalized Nutrition Market has been making a major breakthrough throughout the world. The market is reaping the gains of consistent advancements in the diagnostics sector and a notable rise in health-conscious consumers. The growing geriatric population and rising health awareness across the world are creating tailwinds for the expansion of the personalized nutrition market.

Next-gen advancements in technology have made it easier for consumers to keep a check on their nutritional health. Moreover, the incorporation of sophisticated technology in the healthcare industry has enabled nutritionists to provide comprehensive diet plans for patients. Wearables such as smart watches can be easily carried anywhere for real-time monitoring of glucose levels, heartbeat, and the number of steps among other health factors. Against this backdrop, the personalized nutrition market is set to pave its way toward exponential growth in the coming years.

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Greater Precision, Higher Efficiency to Soar Demand for Active Measurement Tools

Based on type, the personalized nutrition market is bifurcated into standard measurement and active measurement. Personalized nutrition based on active measurement has advanced to the forefront of operational excellence. Essentially, active measurement tools used in personalized nutrition include testing kits, programs, and applications. These tools promote real-time tracking of body vitals such as glucose, and evaluation of diet and fitness parameters.

In contrast to traditional measurement tools that are less efficient, active measurement tools offer greater precision and quicker results. In the foreseeable future, the demand for active measurement tools is poised to surge owing to their higher speed, accuracy, and better results. Such factors are intended to proliferate the demand for active measurement tools during the forecast period, considerably contributing to the expansion of the personalized nutrition market.

Global Personalized Nutrition Market is Segmented as Below:

By Type
• Active Measurement
• Standard Measurement

By End Use
• Direct-to-Customer
• Hospitals and Clinics
• Wellness and Fitness Centers
• Others

Geographical Coverage
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Direct-to-Customer Sub-Segment to Garner Dominant Market Share

The direct-to-customer sub-segment of the end-user segment is projected to hold the most significant share in the global personalized nutrition market. The segment is mainly driven by greater affordability and lucrative discounts offered on nutritional plans. Availing of these discounts can help in curbing the costs incurred by manufacturers in the personalized nutrition market such as purchasing, mailing, maintaining employees, and renting. Consequently, the advantage of saving resources and time is set to propel key market players in the personalized nutrition market to embrace a direct-to-customer business model. This is anticipated to foster healthy market competition, build a stronger brand reputation, and deliver better customer experiences.

Key Market Players
Prominent players operating in the global personalized nutrition market include BASF, Amway, DNAfit, Zipongo, Atlas Biomed Group Ltd., Care/Of, Herbalife Nutrition, Viome, DSM, and Nutrigenomix.

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Asia Pacific to Reign Supreme Across the Personalized Nutrition Market

Asia Pacific has been the hub for personalized nutrition companies due to its favorable business environments and regulations. The region is anticipated to unleash diverse growth opportunities for food & beverages companies owing to the limited access to healthcare and nutrition. This has boosted the usage of personalized medicine and supplements across the APAC. Emerging economies of APAC such as China and India exhibit greater potential. These regions have observed a steep incline in the share of personalized nutrition solutions due to growing per capita GDP. On the other hand, the presence of health-conscious millennials is driving North America's personalized nutrition market toward maturity.

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