Increasing Penetration of HD Channels and Growing Adoption of Satellite Cable and Smart TVs to Drive Set-Top Box Market During 2020-2027

According to our latest market study on "Set-Top Box Market Forecast to 2027 - COVID-19 Impact and Global Analysis - by Product, Content Quality, and Geography," the set-top box market size is expected to grow from US$ 19,548.7 million in 2019 to US$ 24,530.2 million by 2027; it is estimated to witness market growth of 3.0% CAGR from 2020 to 2027.

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Leading Set-Top Box market Players: ADVANCED DIGITAL BROADCAST SA; ALTECH UEC; ARRIS INTERNATIONAL LIMITED (COMMSCOPE); COSHIP (SHENZHEN COZHOU ELECTRONICS CO., LTD.); HUAWEI TECHNOLOGIES CO., LTD; HUMAX CO., LTD.; KAONMEDIA CO., LTD.; SSAGEMCOM; SKYWORTH; and ZINWELL CORPORATION

Satellite TVs are among most significant applications of set-top boxes. The implementation of show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience is one of the key developments brought in satellite TVs. India is a major market for set-top boxes. In addition to a booming direct-to-home satellite market, the country is approaching the completion of its cable TV system digitization goal.
Moreover, according to the Telecom Regulatory Authority of India (TRAI), the highest subscriber base was registered in 2019; in March 2019, the country registered 72.44 million active subscribers. Further, the high demand for high-definition (HD) picture quality is influencing the growth of the set-top box market in the world. HD set-top boxes are equipped with both HD channels and standard (SD) channels. In March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this merger, they formed one of India's largest listed media companies, with a vow to reduce set-top box procurement costs. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would fuel the growth of the set-top box market in the coming years.

Technological improvements have resulted in introducing a wide range of STBs with varying features. This has eventually led to fierce rivalry among the set-top box providers. A standalone set-top box that allows viewers to transmit and record N programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based N service providers also sell STBs to consumers. DISH, a US-based television provider, has integrated artificial intelligence (Al) in its new set-top boxes to enable recording facilities. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NIP) to simplify searching channels and shows. For instance, ZTE has announced its far-field 4K Al STB S20D that can work with voice commands. The 5200 is a home assistant with all-in-one features, such as IPTV/OTT services, smart speakers, home access, home media sharing, and home networkingg. In addition to basic features, the set-top box units also include a range of interactive and multimedia facilities directly via a consumer television device, such as intemet browsing, email, and instant messaging. Using MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allows more content sources and decreases the risk of early product obsolescence. Thus, the above-mentioned technological advancements are contributing to the growth of the market.

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Content Quality-Based Insights
According to the set-top box market, the content quality is segmented into SD, HD, and 4K. The SD segment led the set-top box market, by content quality, in 2019; it is anticipated to continue its dominance during the forecast period. Standard-definition television is basically a television system that uses a resolution that is not considered an either high or enhanced definition. SDTV and high-definition television are the two display formats for digital television transmissions. Standard-definition television (SDTV, SD, and often shortened to standard definition) is a television system that uses a resolution that is not basically considered to be either high or enhanced definition. Both the systems use a 4:3 aspect ratio. Standards that support digital SDTV broadcasts include DVB, ATSC, and ISDB. An SD set-top box can only access standard definition channels.

The report segments the market as follows:
Global Set-Top Box Market - by Product
Cable,
Satellite,
IRTV, and
Others

By Content Quality
Standard Definition (SD),
High-Definition (HD), and
4K

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The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Healthcare, Manufacturing and Construction, Media and Technology, Chemicals, and Materials.

This release was published on openPR.