Electric Toothbrush Market Size, Competitive Landscape, Business Opportunities and Forecast to 2025

The global electric toothbrush market has been challenging conventional toothbrushes for a while, breaking grounds and creating lucrative opportunities for itself. Its excellent functionality has lured in a growing number of consumers, making the task of brushing simpler and easier. Increased awareness about oral hygiene has also been a precursor for the higher uptake of electric toothbrushes. Fairfield Market Research estimates that the demand for electric toothbrushes will spike between the forecast years of 2021 and 2025 as the reliance on using appliances for personal grooming grows drastically.

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Promise of Improved Oral Hygiene to Ensure Steady Demand for Electric Toothbrushes

Oral hygiene is better maintained by electric toothbrushes as they maintain the required pressure in cleaning teeth. The Oral Health Foundation states that electric toothbrush users are likely to have better gum health, declined rate of tooth decay, and overall better teeth as compared to those who use conventional toothbrushes. Furthermore, the clockwise and anticlockwise movement of toothbrush heads ensures plaque removal, maintaining better gum health in the long run. The global electric toothbrushes market has also evolved with products. For instance, sonic toothbrushes are target plaque removal to keep teeth clean. These vibrate at a minimum frequency of 20,000 Hz, massaging salivary glands which keep teeth clean. Such advantages are expected to accelerate the sales of electric toothbrushes in the coming years.

Feature-Rich Electric Toothbrushes Make a Strong Case

The addition of smart electric toothbrushes that are equipped with sensors, 3D teeth tracking, and interactive displays have created a remarkable revolution. These brushes are designed to deliver professional cleaning experiences that track end users' teeth cleaning habits. For instance, iO Series by Oral-B, provides an incredible magnetic iO technology. It includes an AI-based monitoring system for checking of teeth surface to provide the best cleaning solution. According to the company, about 82% of the Oral-B SmartSeries users are likely to have better oral health.

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Furthermore, Bluetooth technology gives the user a historical analysis of brushing habits and uses the same to set timers and necessary prompts. Smart electric toothbrushes will make an indelible impact in the kids' segment as parents tend to struggle with imbibing oral hygiene habits. Playful coaching via games based on reward systems will be used by companies to bring in young customers.

North America Leads the Way for Electric Toothbrushes

Higher acceptance of technologies in the developed parts of the world are expected to give North America and Europe an advantage over the regional markets. Additionally, awareness and knowledge about periodontal diseases such as gingivitis and peri-implant have also created a strong ground for the growth of electric toothbrushes in recent times. Timely dental check-ups through schools have also provided the market with an additional advantage.

Fairfield Market Research also indicates that the Asia Pacific electric toothbrushes market will thrive as dentists recommend them. The younger demographic that is focused on grooming will also add to the market's expansion and revenue.

Some of the key players in the global electric toothbrush market are Koninklijke Philips N.V, Colgate Palmolive, FOREO, Procter and Gamble Co, SONIC Chic, Water Pik, Inc., and Den-Mat Holdings, LLC.

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