AR/VR Smart Glasses: New Product Launches to Remarkably Enhance User Experience

There has been significant surge in the demand for AR/VR smart glasses in various countries, owing to the rapid technological advancements, rise in internet penetration, and increase in the use of smartphones and other consumer electronics. The changing lifestyle of users also remarkably contributes to the rise in demand for revolutionary tech gadgets. There has also been a striking growth in the number of both amateur and professional gamers, who enthusiastically look forward to enhance their overall gaming experience. Thus, growing popularity of AR/VR technology in the gaming industry and persistent advancements in artificial intelligence (AI) and machine vision in combination with big data and analytics are expected to create ample opportunities for the growth of the global AR/VR smart glasses market. According to the report published by Allied Market Research, the global AR/VR smart glasses market is predicted to reach $33.16 billion by 2027, registering a CAGR of 16.6% from 2020 to 2027.

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Numerous players of the market are launching new and innovative AR and VR smart glasses in order to effectively cater to needs of people. For instance, Nreal, a dominant China-based augmented reality start-up company, is set to launch its smart glasses in the U.K. market. The Beijing-based company is implementing rigorous changes and strategies to dive into the U.K. market with its revolutionary product Nreal Air AR Glasses with the help of an exclusive deal with local carrier EE, which is owned by telecoms group BT.

Nreal Air AR Glasses can seamlessly be connected to the smartphone of the user, and hence users can watch and enjoy various movies or even play games on the large virtual displays. They are ergonomically designed to offer a comfortable experience to the customers, whilst portraying it as regular sunglasses. The Nreal Air AR glasses come with two utterly impressive and functional modes namely, Air Casting and MR Space. Air Casting lets users view their phone screen on a 130-inch virtual display while standing four meters away. Then MR Space combines digital objects with a user's surrounding space.

The Co-Founder of Nreal, Peng Jin, mentioned in a statement that AR is set to initiate a revolutionary transformation and will appreciably transcend the existing mobile experiences, particularly in terms of entertainment, watching videos, exercising, and playing PC and cloud video games.

The trend of launching creative AR/VR smart glasses continue to gain massive momentum in various countries in the semiconductors and electronics industry. For instance, Xiaomi, a dominant Chinese tech firm, announced the launch of its first powerful pair of lightweight and standalone augmented reality (AR) smart glasses.

Xiaomi's AR Smart Glasses comes out as a distinctive tech, standing out from existing consumer-grade AR wearables as these smart glasses do not need to be connected to a smartphone. It is equipped with high-compact Micro LED optical waveguides that tends to offer a higher pixel density. It has a significantly brighter display with deep blacks for productive entertainment. In addition, it has a considerably longer lifespan that most of the AR glasses.

Besides, the compact display of the AR glasses intensively refracts optical waveguided images straight to the wearer's retina, appreciably providing a comprehensive 180° field of view. The waveguides are also capable of sending necessary AR visuals to the heads-up display (HUD) to display various information about navigation, real-time text translations, or even call and text notifications. New products will continue to launch and new avenues will open up.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
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