Skin Care Products Market In Middle East Is Expected to Reach $1.92 Billion by 2027 Registering A CAGR of 5.8%

Middle East skin care products market is expected to witness significant growth, owing to increase in awareness among consumers regarding maintaining prolonged beauty and change in lifestyle have significantly contributed toward growth of the market. Furthermore, increase in aggressive advertisements and promotions through social media platforms by manufacturers plays a crucial role in growth of the market

Allied Market Research According to a new report published by Allied Market Research, titled, "Middle East skin care products market by type and purpose: opportunity analysis and industry forecast, 2021-2027," The Middle East skin care products market size was valued at $1,781.1 million in 2019, and is projected reach $1,926.6 million by 2027, registering a CAGR of 5.8% from 2021 to 2027.

Key Findings Of The Study

By type, the face care segment dominated the market in 2019, and is expected to retain its dominance throughout the Middle East skin care products market forecast period.

By purpose, the hydration segment accounted for highest share in the Middle East skin care products market growth in 2019, and is projected to grow at a CAGR of 3.5% from 2021 to 2027.

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According to the perspective of top-level CXOs, innovation is the key for the growth of the Middle East skin care products market, in terms of value sales. Rise in demand for various skin care products among customers makes way for the manufacturers to come up with herbal or organic skin care products along with affordable prices and eco-friendly packaging.

The CXOs further added that rise in consciousness regarding physical appearance among individuals as well as working class professionals has boosted the growth Middle East skin care products market. Moreover, skin care products have witnessed prominent adoption in the Middle East region, owing to swift change in consumer lifestyle, increase in disposable income, and surge in need for skin care products derived from natural extracts. Furthermore, increase in penetration of various online portals in Middle East and rise in number of offers or discounts attract large consumer base to purchase skin care products through online channels. Moreover, online sales channel has increased the consumer reach, making it the key source of revenue for many companies

Upsurge in demand for herbal and natural skin care products is anticipated to boost the growth of the Middle East skin care products market in the upcoming years. Moreover, support from government to cosmetic enterprises for local expansion is expected to boost the Middle East skin care products market opportunities during the forecast period.

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Furthermore, male skin care products are being increasingly adopted among urban men in the Middle East, as they believe that male skin care products can effectively develop their appearance, which, in turn, is anticipated to lead to improved social and work life. Moreover, male consumers majorly belong to millennial and generation X, from middle-upper classes where the penetration of smartphones and internet is higher. Furthermore, improvement in lifestyle and rise in fashion consciousness among men in the Middle East have significantly contributed toward the growth of the Middle East skin care products market trends.

Beauty bloggers and social media influencers are creating new growth avenues for the market. Moreover, increase in advertisements along with product knowledge on social media sites such as Facebook, YouTube, Instagram, and Twitter has increased the awareness regarding skin care products, especially among millennial and generation X consumers of the Middle East. In addition, a number of local YouTubers are now hosting popular channels to demonstrate product reviews and tutorials, which, in turn, drives the growth of the market.

Moreover, owing to the outbreak of the COVID-19 pandemic, manufacturers have increased social media advertisement for using herbal skin care products to reach a large consumer base. However, implementation of lockdown and curfew practices globally has affected domestic as well as international production of skin care products, which, in turn, hampers the growth of the overall market. Thus, the outbreak of COVID-19 has negatively impacted the Middle East skin care products market share in 2020, as sales of companies have reduced and operations have been halted.

The Middle East skin care products market is segmented on the basis of type, purpose, and country. By type, it is classified into face care, lip care, body care, eyecare, and others. By purpose, it is divided into whitening/brightening, anti-aging, anti-acne/anti-blemish, repair/renewal and hydration. By country the market is bifurcated into KSA, UAE and other GCC.

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The key players profiled in the Middle East skin care products industry report includes Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever Plc., L'oréal S.A., Beiersdorf AG., Shiseido Company Limited, and Revlon, Inc.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

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