Nutrition Bars Market Key Players, Latest Trends And Growth Forecast Till 2030 | Glanbia Plc., Nutrition & Santé SAS

Nutrition Bars Market: Introduction

A latest study of TMR (Transparency Market Research) on the nutrition bars market comprises global industry analysis, along with opportunity assessment for 2020-2030. The complete revenue generated from the global nutrition bars market is expected to stand at over US$ 1.2 Bn in 2020 that is estimated to expand at a CAGR of 4%, to cross US$ 1.8 Bn by 2030.

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Improvement in Sensory Quality of Nutrition Bars to Support Sales

The common perception that healthy food products comes at the cost of taste and flavor has been blurred out across the globe, as key players have improved their product portfolio to a point that taste is not a negative issue for nutrition bars. The improved quality of ingredients as well as the launch of novel processing technology have shaped the availability of nutrition bars in attractive compositions and flavors; some of them are only exclusive to bar offerings. This is anticipated to drive the global nutrition bars market during the forecast period. Moreover, some key manufacturers of confectionery products have transformed their product lines into functional products by launching high protein ingredient-based products to increase per unit servings of protein to entice newer customers while holding the older ones.

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In 2016, Mars Inc. introduced a high protein version of Mars and Snickers bars. In 2017, it has added a high-protein version of its Bounty bar to the range, targeting the nutrition bars market, and making a high protein claim such as the 51 g, 192 calorie bar contains 19 g of proteins.

Organic Functional Bar Offerings to Tap New Consumers

The organic functional bar offerings in Europe region are expected to expand customer base of that who strictly follow organic-based food and beverage diet. This also increases consumer loyalty. This can be attributed to the recent trend of major players investing heavily in procuring organic-based ingredients. Furthermore, the segment is portrayed as premium, which helps manufacturers fragment out their offerings and tap premium users, and gain a larger profit margin in the nutrition bars market.

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Global Nutrition Bars Market Segmentation

Nutrition Bars Market by Product Type

Energy Bars
Protein-rich Bars
Meal Replacement Bars
Low Carbohydrate Bars

Nutrition Bars Market by Format

Extruded
Co-extruded
Double Layer
Multilayer

Nutrition Bars Market by Function

Weight Management
Sports & Fitness
Functional Food
Diabetes
Others
Others

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Nutrition Bars Market by Packaging

Wrappers
Clear Wrappers
Matte Wrappers
Metallic Films
Paper Wrappers
Boxes
Others

Nutrition Bars Market by Nature

Organic
Conventional

Nutrition Bars Market by Sales Channel

Institutional Sales
Modern Retail
Specialty Stores
Departmental Stores
Online Retail
Others

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