Detergent Packaging Market : In-Depth Analysis Of The Global Industry With Future Estimations

The global Fabric Care Market is estimated to reach around US$ 90 Bn in 2018 and further maintain a steady growth rate for the next few years. Detergent is one of the leading segment in fabric care products which is not ever expected to witness downfall in demand in the future, just like other fast moving consumer goods. Thus, the detergent packaging has a large market globally. With the changing trend in the type of detergent, detergent packaging solutions are also updated and propel the detergent packaging market.

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Water-soluble pods are one of the rapidly rising detergent packaging solutions, specifically in developed nations of North America and Western Europe. In the present market scenario, the detergent powder is leading in the detergent industry with pouches as the highly preferred detergent packaging solution. Also, liquid detergent is rising at a significant pace globally, leading to a large incremental revenue opportunity to be created for plastic bottles and cans Detergent Packaging Market during the forecast period.

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Market Dynamics:

Initially, detergent bars had a large market share in the detergent industry, and thus stick packs were most widely preferred for detergent packaging. Gradually, detergent powder came into dominance in the detergent industry and various formats of pouches, such as flat pouches and sachets, gusseted bags, cartons, and stand-up pouches were highly preferred as detergent packaging. In the present market scenario, the liquid detergent is gaining high attention among consumers who are preferred to be packaged into plastic bottles and cans. Thus, the detergent packaging market had witnessed ever-changing trends owing to changing consumer preferences, which are highly impacted by the innovations introduced in the detergent industry. Furthermore, innovations introduced in the detergent packaging have also played a crucial role in driving the global detergent packaging market. This includes water-soluble detergent pods. The water-soluble pods as a detergent packaging solution are gaining consumer attention owing to the consumer convince added by various advantages of the detergent packaging solution such as single dose detergent packaging. On the other hand, the limited availability and relatively high price for a unit volume detergent packaging have restrained the demand in developing and underdeveloped nations. Furthermore, the detergent packaging supports the branding of the detergent company by aesthetic graphics printed in the packaging, which is made possible by developing printing techniques.

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Regional Analysis:

The type of detergent packaging demand is highly dependent on the demand for the type of detergent. For instance, the demand for detergent bars is significantly high in the Asia Pacific region. Thus the demand of stick packs as a detergent packaging solution is considerably high in the region. The developed nations of Western Europe and North America have shown a high adoption rate towards innovative detergent packaging solutions. The demand for liquid detergent is significantly high in Asia Pacific, North America, and Western Europe, leading to a high demand for plastic bottles and cans as a detergent packaging solution.

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