Press release
Male Grooming Market Top key Players - Procter & Gamble Company, Edgewell Personal Care Company, LVMH Moët Hennessy - Louis Vuitton SE, Natura Cosmeticos SA, Koninklijke Philips NV, ITC Limited, Johnson & Johnson Private Limited, Unilever PLC, Coty Inc.
Factors such as the increasing disposable incomes of men, the rapid changes in the lifestyle and traditional idea of masculinity conforming to physical appearances of men, the surging consciousness among male consumers regarding their personal wellness & appearance and the rising spending of men in salons and spas are among the major factors augmenting the growth of the global male grooming market.
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According to distribution channel, the e-commerce/online segment is projected to lead the global male grooming market over the forecast period followed by the hypermarkets/supermarkets segment.
Further, the segment is predicted to register the highest CAGR of 9.0% during the forecast period of 2022-2030.
According to product, the shave care segment held the commanding market share of 43.0% in the global male grooming market in 2021 and is anticipated to further continue with the trend over the forecast period.
According to price range, the mid-range products segment accounted for the largest share in the global market in 2021 and is further estimated to account for over 54.0% market share by the end of the forecast period of 2022-2030.
Geographically, the North American region dominated in the global male grooming market by accounting over 25.0% of the market share in 2021. The region is projected to further witness growth at a growth rate of 6.6% over the forecast period of 2022-2030 and continue to lead the market over the forecast period.
The European region accounted for the second largest share in the global male grooming market in 2021 and is anticipated to experience growth at a growth rate of 4.5% during the forecast period. On the other hand, the Asia Pacific region is predicted to be fastest growing market for male grooming during the forecast period of 2022-2030.
Some of the major male grooming companies profiled in the report include Procter & Gamble Company, Edgewell Personal Care Company, LVMH Moët Hennessy - Louis Vuitton SE, Natura Cosmeticos SA, Koninklijke Philips NV, ITC Limited, Johnson & Johnson Private Limited, Unilever PLC, Coty Inc. and L'Oréal S.A.
The global male grooming market is segmented into product, price range, distribution channel and region. Based on product, the market is bifurcated into shave care, skin care, hair care, toiletries, fragrances and others. The shave care segment is further categorized into shavings creams, shaving gels, razors & blades and after shave care.
The after-shave care sub-segment is further categorized into lotions, splashes/gels and balms. The skin care segment is further categorized into anti-ageing, face washes and moisturizers. The moisturizers sub-segment is further categorized into oil-free, emulsions and multi-purpose.
The hair care segment is further categorized into shampoos, conditioners and styling products. The styling products sub-segment is further categorized into pomades, putties & clay, creams, waxes and gels. The toiletries segment is further categorized into soaps and shows & washes. The fragrances segment is further categorized into antiperspirants & deodorants, perfumes and colognes.
Based on price range, it is classified into premium products, mid-range products and low-range products. Based on distribution channel, it is classified into hypermarkets/supermarkets, salons/grooming clubs, drug stores, e-commerce/online and retail stores.
The global male grooming market is analyzed across North America (U.S. & Canada), Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Indonesia, Thailand, Australia, New Zealand, and Rest of Asia Pacific), Latin America (Brazil, Mexico, and the Rest of Latin America) and Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, and Rest of Middle East & Africa).
Key Insights of Male Grooming Market
• On the basis of distribution channel, the e-commerce/online segment is projected to lead the global male grooming market over the forecast period followed by the hypermarkets/supermarkets segment.
• On the basis of end user, product, the shave care segment held the commanding market share of 43.0% in the global male grooming market in 2021 and is anticipated to further continue with the trend over the forecast period.
• On the basis of price-range, the mid-range products segment accounted for the largest share in the global market in 2021 and is further estimated to account for 54.0% market share by the end of the forecast period of 2022-2030.
• On the basis of region, North America dominated in the global male grooming market by accounting for over 25.0% of the market share in 2021. The region is projected to further lead the market over the forecast period.
• On the basis of region, Europe accounted for the second largest share in the global male grooming market in 2021 and is anticipated to further experience growth at a growth rate of 4.5% during the forecast period.
• On the basis of region, Asia Pacific is predicted to be fastest growing market for male grooming during the forecast period of 2022-2030.
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