The global fitness app market size was valued at US$ 13.78 billion in 2020 and is projected to reach US$ 120.37 billion by 2030 at a CAGR of 24.3% - Valuates Reports

The global fitness app market size was valued at US$ 13.78 billion in 2020 and is projected to reach US$ 120.37 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 24.3% from 2021 to 2030. Key drivers of the fitness app market are increasing focus on maintaining a healthy lifestyle and rising penetration of smart devices such as smartphones, tablets, and wearables.

global fitness app market size 2030

Further growing advancements in Artificial intelligence and machine learning in the fitness app industry and the rising prevalence of lifestyle-related diseases are providing lucrative opportunities for the growth of the fitness app market.


Moreover growing awareness of diet-related diseases is also boosting the growth of the fitness app market globally.

Increasing focus on maintaining a healthy lifestyle and growing device usage
The rising awareness and the need to focus on maintaining a healthy lifestyle is surging the growth of the fitness app market. Due to the growing working population and busy lifestyle people have less time to focus on health. This is, in turn, raising the prevalence of various diseases such as stress, anxiety, and depression. Thus there is a growing need among consumers to focus on good health which is leading to the widespread adoption of fitness apps. Moreover, the growing penetration of smartphones, tablets, wearables, and high-speed internet connectivity options among the masses is also driving the growth of the fitness app market during the forecast period.

Awareness of diet-related diseases and the need for personalized training programs
Fitness apps have the capability to offer balanced and wholesome food plans. They provide data related to your workout regimen, timings and help track your fitness goals. Moreover with step tracking and workout timing features these apps help manage weight loss of people having busy lifestyles. In addition to it, these apps provide personalized diet plans, fitness programs, and personal consultation through health coaches, doctors, and nutritionists. Thus growing concerns related to diet-related diseases and the shift of consumers towards personalized and healthy diet plans are expected to fuel the growth of the fitness app market during the forecast period.

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Technological advancements such as AI and machine learning and growing lifestyle disease prevalence will boost the growth of the market
The usage of Artificial Intelligence and Machine learning has made fitness apps more efficient. For instance, there are apps where AI can scan and optimize your profile and suggest the best workout techniques for you to get healthy, fit, and slim. Further machine learning algorithms can also provide no equipment exercises, diet charts and help track your personalized fitness goals. The rapid advancements in technology by combining data mining and modeling techniques from user source data for creating tailored training programs are fueling market growth. Also growing prevalence of lifestyle diseases such as diabetes, stress, hypertension, high blood pressure, etc is leading to the widescale adoption of fitness apps by a wide consumer base. Thus AI and Ml will create lucrative opportunities for the growth of the fitness app market during the forecast period.

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Key Market Segments
➣By Device Type
➣Smartphones
➣Tablets
➣Wearable Devices

By Operating System
➣iOS
➣Android

By Type
➣Exercise & Weight Loss
➣Diet & Nutrition
➣Activity Tracking
➣Others

By Region
➣North America
➣U.S.
➣Canada
➣Europe
➣Germany
➣UK
➣France
➣Italy
➣Spain
➣Rest of Europe
➣Asia-Pacific
➣China
➣Japan
➣India
➣Australia
➣South Korea
➣Rest of Asia-Pacific
➣LAMEA
➣Latin America
➣Middle East
➣Africa

KEY MARKET PLAYERS
➣Aaptiv Inc.
➣Applico Inc.
➣Addias
➣Azumio, Inc.
➣Fitbit LLC.
➣FitnessKeeper
➣MyfitnessPal, Inc.
➣Nike, Inc.
➣Noom Inc.
➣Under Armour, Inc.

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