Press release
Brain Station and Global Data Support announce strategic partnership
BrainStation and Global Data Support cooperation
June 13, 2022 2 min read
PRESS RELEASE Brain Station and Global Data Support announce strategic partnership
Germany & The Netherlands - June 13, 2022 - Brain Station and Global Data Support are pleased to announce they have entered into a global strategic partnership, combining Brain Station's digital solution services with Global Data Support's world class Pharma sector data expertise.
With the combination of digital solution power and Pharma market targeting data, companies recognize that they need to accelerate the development of digital solutions to ensure they proceed on the competitive vanguard. The BS-GDS partnership brings together deep skills in business and technology, product ideation, deployment, and organizational change capabilities to support clients in the Pharma & Life Science sector through successful market rollout.
The BS-GDS partnership is a powerful combination. GDS understands the complexity to find the right healthcare specialist target group. That allows Pharma & Life Science companies to most efficiently execute their medicine market rollout. Its deep data engineering expertise to find key opinion leaders (KOL) for e.g. rare diseases allows smaller and medium size Pharma companies to avoid high cost to buy high license fees for unspecific personal data about healthcare professionals (HCP). Brain Station's implementation power and successful track record adds to a packaged turnkey solution for Pharma companies' market rollout.
"With detailed data for over 25 countries we are a global leader in rare disease patient finding and KOL identification. Our partnership will allow us to drive far more targeted business impact for our clients," said Mark Kroes, managing director of Global Data Support.
"Partnering with Global Data Support delivers a very targeted approach for Pharma companies to provide the very best targeted approach to find the key influencers in the Pharma & Life Science sector. That avoids unnecessary license cost and allows them to use the data with our Customer Data Platform which gives very straight data insights and data management capabilities.
In combination, we have an industry solution which allows Pharma companies to target the people who will very likely promote their medicine," said Matthias Hansch, managing director of Brain Station. "Together, working as one team for the client, we will unlock the full potential of country & market rollouts and place our clients on the best path for success in their commercialization journey."
By virtually connecting Brain Station's solution team with Global Data Support's deep personal data knowhow and expertise, the collaboration represents a step-change in the way both businesses address the needs of the Pharma companies.
Announcement: Brain Station and Global Data Support will be present on the Pharma Multi-Channel Excellence Conference on 22 June 2022 in London, UK.
Vladimir Tsvetkov, Brain Station.
vt@brainstation-51.com
+49 162 2773146
Andrea Blom, Global Data Support.
andrea.blom@globaldatasupport.com
+31 6 50638809
About Brain Station
BRAIN STATION is a leading multinational digital solution firm with more than 1000 clients spread across 25+ countries. Founded in 2006, BRAIN STATION provides advanced solutions and services in the field of data processing and cloud technologies. The Customer Data Platform and time2publish platform offer complete solution for Omni-Channel Marketing and personalized content journey for Pharma & Life Science companies.
For more information about BRAIN STATION, please visit: www.brainstation-51.com
About Global Data Support
Global Data Support is a well-rehearsed international team with many years of experience in the field of health data. With a long track record and data from the medical, healthcare and life sciences fields, Global Data Support strives to provide the right contacts, such as physicians, hospitals, researchers or key opinion leaders (KOL), KOL identification and KOL management solutions, HCP profiling, targeting and omni-channel consent capture and management. With offices spread across Europe and global partnerships, Global Data support provides organizations with the right targeted people for their head start in commercializing a medicine.
For more information about Global Data Support, please visit: www.globaldatasupport.com
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