Global Night Cream Market Is Likely to Experience a Tremendous Growth by 2028

The global night cream market is anticipated to grow at a CAGR of 6.1% during the forecast period (2022-2028). The global night cream market is growing due to the increasing presence of beauty products globally. The rising demand for E-commerce across the globe and the easy availability of products in the online platform as well as in the offline retail store are boosting the growth of the market. The changing preference of the consumers and their shifting trends towards online platforms owing to their features such as security features for online payments, customer-friendly services, easy-to-navigate shopping websites, and simple delivery are making the manufacturers develop their online portal and is expected to propel the growth of the market. The rising awareness about the different advantages of night cream product and the increasing adoption of these products by the generation Z is also anticipated to propel the growth of the market. The increasing investment by major market manufacturers for research and development and shifting towards consumer preference for organic products over chemical night cream is boosting the growth of the market.

The manufacturers are also introducing small night cream packs as a sample product for the consumers and sending them to them at very cheap prices so that the consumer can use them, apply them, and then buy them in larger volumes. Several other strategies in the online platform such as providing huge discounts, sending sample pouches of new products along with their orders, flash sales, and others by the market players to increase their sales numbers are also expected to boost the growth of the lipstick market. Additionally, companies are more inclined towards manufacturing organic products and chemical free products that are good for the skin and do not provide any harmfull effect owing to benefits associated with organic product it is catering the demand for the night cream products. Manufacturers are collaborating with social media influencers and content creators to create brand awareness and promote their products. Several promotions and advertisements are creating awareness in the customer to have better ideas about night creams and other personal care products and tutorials about how to use them and reviews about the products on the online platform are further expected to propel the growth of the global night creammarket in the forecast period.

Some major players in the market include Avon Inc., Beiersdorf AG, Estée Lauder Inc., Johnson & Johnson Ltd., L'Oréal SA, Lotus Herbals Pvt. Ltd., Proctor &Gamble, Shiseido Group, and The Unilever Plc, among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market.

In April 2022, Deborah Lippman, has entered in to into the skin care category with the launch of Cure Deep Repair Facial Night Cream. The new cream is powered by prebiotics, peptides, vegan collagen and rich in hyaluronic acid, The Cure Deep Repair Facial Night Cream ($58).

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Market Coverage
• The market number available for - 2022-2028
• Base year- 2021
• Forecast period- 2022-2028

• Segment Covered-
o By Type
o By Distribution Channel

• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World

• Competitive Landscape- Avon Inc., Beiersdorf AG, Estée Lauder Inc., Johnson & Johnson Ltd., L'Oréal SA, Lotus Herbals Pvt. Ltd., Proctor &Gamble, Shiseido Group, and The Unilever Plc, among others.

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Key questions addressed by the report
• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

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Global Night Cream Market Report by Segment

By Type
• Dry
• Oil
• Neutral
• Sensitive
• Other

By Distribution Channel
• Retail Stores
• Online Stores

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This release was published on openPR.