Increasing preference for coffee over aerated drinks is projected to fuel the Instant Coffee Market

The research report "Instant Coffee Market: by Packaging Type (Sachets, Pouch, Jars, and Others), By Distribution Channel (Online stores, Departmental Stores, Supermarkets and Hypermarkets, and B2B Sales), and Geography- Global/Region/Country Forecast to 2028." The global instant coffee market size was valued at USD 9.5 Bn in the year 2021, witnessing at a CAGR rate of 5.2 percent during the evaluation time span 2022-2028.

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Fast and easy preparation of coffee is expected to impel the Instant Coffee Market Growth
Using freeze-drying and spray-drying methods, instant coffee is manufactured. It is made from coffee beans. It is a soluble coffee powder or coffee. Lower volume than coffee beans, lower shipping weight and longer shelf life are a few of the major benefits of instant coffee. Industry trends are evolving in the market, which will help players to develop long-term and effective strategies. Both the emerging as well as established markets have followed business growth techniques.

Fast and easy coffee preparation and high content of antioxidants present in the instant coffee are the major elements anticipated to boost the instant coffee market growth. Furthermore, increasing installation of instant coffee means at retail shops, restaurants and hotels, growing demand for coffee because of the hectic lifestyle and low price of instant coffee are the factors projected to upsurge the market revenue. On the other hand, high use of acrylamide in instant coffee and lack of fresh coffee feel can hinder the market growth.

North America accounted for major share in the Instant Coffee Market:
On the basis of geographical analysis, global instant coffee market is categorized into major regions such as Asia Pacific, Europe, North America, Latin America, Middle East and Africa. North America instant coffee market growth is fuelled by the hectic lifestyle and the growing adoption of instant coffee machines in Canada and U.S. are anticipated to bolster the market. Europe market is also experiencing profitable growth, which is attributed to the growing preference towards instant coffee because of fast and easy preparation, increasing installation of instant coffee machines in hotels, corporate offices and restaurants and is anticipated to impel the market growth. On the other hand, Asia Pacific instant coffee market witnesses significant share due to the discount offered by instant coffee suppliers, low cost and growing preference for coffee over tea are expected to boost the market over the forthcoming years.

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Competitive Analysis - Instant Coffee Market:
Major players working in the instant coffee market are Jacobs Douwe Egberts (Netherlands), Keurig Green Mountain, Inc. (U.S.), Starbucks Corporation (U.S.), Strauss Group (Israel), Matthew Algie.(U.K), Kraft Foods Group, Inc. (U.S.) and Tchibo Coffee International Ltd. (U.K). Key players in the market hugely aim at following key strategies including major collaborations, acquisitions and novel product launches to strengthen their position in the market and increase their product portfolio.

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