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Global Licensed Sports Merchandise Market Value Projected to Expand by 2028

06-08-2022 12:26 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Orion Market Reports

The global licensed sports market is anticipated to grow at a CAGR of 5.1% during the forecast period (2022-2028). The licensed sports merchandise market includes clothing and other things associated with sports clubs or athletes. For brand marketing, they are created and sold in retail by authorized sports merchandise makers or retailers. For the product supplied under the permit that uses copyrighted logos and other marking characteristics, the approved companies pay a certain degree of sovereignty to the sports authorities. Licensed sports gear is a way of promoting the game's brand, and athletes are recruited to appear in ads promoting the product. For each sporting season, for instance, sports supply manufacturers develop a specific range of goods to commemorate championship victories.

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Some driving factors for the global licensed sports market are:

The popularity of international leagues is driving the demand for licensed sports items. The use of licensed sports items has aided in maintaining uniformity and progress throughout sporting events. It is reasonable to anticipate increased revenue in the global sports merchandise sector.
Numerous sporting events take place across the globe, and sports merchandise serves to promote their logos and brands. The licensed sports merchandise sector generates the majority of revenue in the global sports business. Commercialization and promotion of sporting events and competitions have resulted in a global surge in the popularity of licensed sports products.
Governments are investing in this market in order to publicize sports-related activities. Many people have found work as a result of sports advertising all across the globe. Sports events have also become a way for businesses to invest a huge sum of money.

Some major players in the market include, Adidas AG, Under Armour, Inc., Nike Inc., Puma SE, and Iconix Brand Group, among others. The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance, in March 2022, Puma extended its cooperation with the W Series, an international motor racing championship for female drivers, to provide high-performance and flame-resistant race wear.

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Market Coverage

The market number available for - 2021-2028
Base year- 2021
Forecast period- 2022-2028
Segment Covered-
By Type
By Application
Regions Covered-
North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- Adidas AG, Iconix Brand Group, Nike Inc., Puma SE, and Under Armour, Inc., among others.

Key questions addressed by the report

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
How has COVID-19 impacted the market?
Deviation from the pre-COVID-19 forecast
Most affected region and segment
Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?

Global Licensed Sports Merchandise Market Report by Segment

By Type

Sports Apparel
Sports Footwear
Sports Accessories & Toys
Video Games or Software
Others

By Application

Household
Commercial
Others

A full report of Global Licensed Sports Merchandise Market is available at: https://orionmarketreports.com/global-licensed-sports-merchandise-market/27624/  

Media Contact:

Company Name: Orion Market Reports
Contact Person: Mr. Anurag Tiwari
Email: info@orionmarketreports.com
Contact no: +91 780-304-0404

About Us:

Orion Market Reports (OMR) endeavors to provide exclusive blend of qualitative and quantitative market research reports to clients across the globe. Our organization helps both multinational and domestic enterprises to bolster their business by providing in-depth market insights and most reliable future market trends. Our reports address all the major aspects of the markets providing insights and market outlook to global clients.

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