Pan Masala Market in India to Reach a value of INR 53,081.51 Crore in 2027, Exhibiting at a CAGR of 3.88% during the forecast period (2022-2027).

According to the latest report by IMARC Group, titled "Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the pan masala market in India reached a value of INR 41,821 Crore in 2021. Pan masala is a mouth freshener made using herbs, such as catechu, areca nuts, cardamom, cloves, natural perfuming materials, and flavoring agents. It falls under the category of smokeless tobacco commodities and is largely consumed in both the urban and rural parts of India. Pan masalas are available in a wide variety of flavors and are packaged in attractive tin cans and sachets. Some of the commonly available flavors include gulkhand, saffron, silver-coated betel nuts, and sugar-coated fennel seeds.

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Indian Pan Masala Market Trends:

The pan masala market in India is primarily driven by the rising demand for premium pan masala and the inflating consumer expenditure power. In addition, the increasing promotional campaigns and celebrity endorsements represent another growth-inducing factor. Furthermore, the key players in India are introducing pan masala in different flavors to increase their consumer base. They are also offering aesthetically appealing packaging, such as pouches, cans, and sachets, which is creating a positive outlook for the market. Looking forward, IMARC Group expects the market to reach a value of INR 53,081.51 Crore in 2027, exhibiting at a CAGR of 3.88% during the forecast period (2022-2027).

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the pan masala market in India, along with forecasts at the country and state level from 2022-2027. Our report has categorized the market based on type, price and packaging.

Breakup by Type:

Pan Masala with Tobacco
Plain
Flavored
Others

Breakup by Price:

Premium
Non-Premium

Breakup by Packaging:

Pouch
Cans
Others

Regional Insights:

Uttar Pradesh
Bihar
Maharashtra
Madhya Pradesh
Odisha
Jharkhand
Delh
Others

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Key highlights of the report:                                                           

Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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