The Emotion Analytics Market growth is attributed to an increased need for better sales performance.

According to Precision Business Insights (PBI) latest report the global emotion analytics market is expected to be worth USD 1,814.7 million in 2022, growing at a 15.3% CAGR from 2022 to 2028. Global Emotion Analytics Market is segmented into the following types by Type (Face Analytics, Video Analytics, Speech Analytics and, Text Analytics), Deployment (On-Premise and, Cloud), Application (Competitive Intelligence, Sales and Marketing Management, Public Safety and Law Enforcement, Customer Experience Management, and Workforce Management), End-user Vertical (BFSI, Media & Entertainment, Retail, Healthcare, IT & Telecommunication, and Other Enter-user Verticals),and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa) Forecast to 2028. Key player's profiles in the Emotion Analytics market report are Microsoft Corporation (U.S.), International Business Machines Corporation (U.S.), Apple, Inc. (U.S,), Retinad Virtual Reality Inc. (Canada), Neuromore Inc. (U.S.), Imotions A/S (Denmark), Kairos AR, Inc. (U.S.), Beyond Verbal (Israel), Affectiva (U.S.), Eyris (EmoVu) (U.S.), Adoreboard (U.K.), sensation.io (Germany), iMotions (U.S), RealComm Global LLC (U.S), Lightspeed LLC (U.S.). Major driving factors of the emotion analytics market are an increase in a number of videos, critical decision making, and understanding of human behaviour in an organization that is encouraging several organizations to implement emotion analytics software into their system. Since COVID-19 has taken an emotional toll, many people have shown signs of distress of the situation. As a result, the majority of individuals are resorting to social media to express their feelings since they are unable to engage in social interaction. This offers the vendors a chance to show off their items. Expert System and Sociometrica, for example, use text analytics to measure people's emotions and general mood on social media. The artificial intelligence system of Expert System gathers emotions from each published content, which Sociometrica then analyzes and interprets.

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Intra-Abdominal Pressure (IAP) Segment are Dominate the Emotion Analytics Market:
The retail vertical segment is expected to account for a larger revenue share in the global compartment pressure devices market with a value share in the global market and is projected to grow at x% CAGR over 2022 and 2028. Key areas where emotion detection and recognition are expected to gain traction include entertainment (majorly gaming), transportation (autonomous cars), healthcare (various kinds of diagnostics), and retail (to enhance customer experience). retail industry developing voice recognition, analytics, and AI are incorporating these solutions from retail space such as Amazon, Google, Alibaba, and JD.com.

North America Leads Emotion Analytics Market:
North America expected to hold the largest market share in the global emotion analytics market in the forecast period, and it is projected to grow at a CAGR of 18% in the coming years. Due to the presence of countries like the US and Canada, which are home to one of the largest retail markets, R&D investments, demand for IoT, smart wearables, ad spending. Marketers in the region are amongst the global leaders in adopting technologies that enable gaining consumer insights. According to Zenith, the global ad expenditure in 2019 stood at USD 640 billion, and among the modes, internet display held the major market share. Owing to this, marketers are expected to incorporate emotion analytics solutions to gain consumer insights

Strategic New Product Launches, Mergers, Acquisitions and Agreements are the key strategies adopted by market players:
Global Emotion Analytics market further reveals that the key players increasingly adopting strategies such as launch of newer products, product launches, and long-term alliance to improve market revenue share and gaining significant geographic presence across the region. For instance, June 2019- Realeyes OU showcased its new emotion AI technology that uses webcams to capture the emotional engagement and attention of viewers worldwide. The platform offers a dashboard feature that helps marketers to gain insights about the viewers in 3 hours. April 2019 - Affectiva Inc. announced that it had closed USD 26 million funding to enhance its emotion and object detection AI for monitoring the vehicle passenger. The funding round was let by Aptiv, an automotive supplier. The company aims to deploy the solution into a car safety system to recognize the state of the driver's emotions.

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The Emotion Analytics Market Detailed Segmentation:
Based on the Type, the market is segmented into the following:
• Face Analytics
• Video Analytics
• Speech Analytics
• Text Analytics

Based on the Deployment, the market is segmented into the following:
• On-Premises
• Cloud

Based on the Application, the market is segmented into the following:
• Competitive Intelligence
• Sales and Marketing Management
• Public Safety and Law Enforcement
• Customer Experience Management
• Workforce Management

Based on the End-user Vertical, the market is segmented into the following:
• BFSI, Media & Entertainment
• Retail
• Healthcare
• IT & Telecommunication
• Other Enter-user Verticals

Based on Geography, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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