The Emotion Analytics Market growth is attributed to an increased need for better sales performance.
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Intra-Abdominal Pressure (IAP) Segment are Dominate the Emotion Analytics Market:
The retail vertical segment is expected to account for a larger revenue share in the global compartment pressure devices market with a value share in the global market and is projected to grow at x% CAGR over 2022 and 2028. Key areas where emotion detection and recognition are expected to gain traction include entertainment (majorly gaming), transportation (autonomous cars), healthcare (various kinds of diagnostics), and retail (to enhance customer experience). retail industry developing voice recognition, analytics, and AI are incorporating these solutions from retail space such as Amazon, Google, Alibaba, and JD.com.
North America Leads Emotion Analytics Market:
North America expected to hold the largest market share in the global emotion analytics market in the forecast period, and it is projected to grow at a CAGR of 18% in the coming years. Due to the presence of countries like the US and Canada, which are home to one of the largest retail markets, R&D investments, demand for IoT, smart wearables, ad spending. Marketers in the region are amongst the global leaders in adopting technologies that enable gaining consumer insights. According to Zenith, the global ad expenditure in 2019 stood at USD 640 billion, and among the modes, internet display held the major market share. Owing to this, marketers are expected to incorporate emotion analytics solutions to gain consumer insights
Strategic New Product Launches, Mergers, Acquisitions and Agreements are the key strategies adopted by market players:
Global Emotion Analytics market further reveals that the key players increasingly adopting strategies such as launch of newer products, product launches, and long-term alliance to improve market revenue share and gaining significant geographic presence across the region. For instance, June 2019- Realeyes OU showcased its new emotion AI technology that uses webcams to capture the emotional engagement and attention of viewers worldwide. The platform offers a dashboard feature that helps marketers to gain insights about the viewers in 3 hours. April 2019 - Affectiva Inc. announced that it had closed USD 26 million funding to enhance its emotion and object detection AI for monitoring the vehicle passenger. The funding round was let by Aptiv, an automotive supplier. The company aims to deploy the solution into a car safety system to recognize the state of the driver's emotions.
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The Emotion Analytics Market Detailed Segmentation:
Based on the Type, the market is segmented into the following:
• Face Analytics
• Video Analytics
• Speech Analytics
• Text Analytics
Based on the Deployment, the market is segmented into the following:
Based on the Application, the market is segmented into the following:
• Competitive Intelligence
• Sales and Marketing Management
• Public Safety and Law Enforcement
• Customer Experience Management
• Workforce Management
Based on the End-user Vertical, the market is segmented into the following:
• BFSI, Media & Entertainment
• IT & Telecommunication
• Other Enter-user Verticals
Based on Geography, the market is segmented into the following:
• North America
• Asia Pacific
• Latin America
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