Industry Overview of Eye Shade Market: Report Based on Development, Scope, Share, Trends, Forecast to 2028

The global eyeshade market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022- 2028).

Eyeshade or eye shadow is a cosmetic applied to the eyelids to make the wearer's eye stand out or look more attractive. Eye shadow can also be applied under the eyes, cheeks, or to brow bones. Eye shadow can add depth and dimension to one's eyes, make one's eyes appear larger, or simply draw attention to the eyes. Eye shadow comes in many different colors and textures. It is usually made from a powder, however, can also be found in liquid, pencil, cream, or mousse form. Just like other cosmetic products, eyeshadow also looks beautiful and trendy.

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The growing adoption of eye shadow products to enhance the appearance and the increase in demand for eye shadows are some of the factors driving the growth of the global eyeshade market. Additionally, ease of use, increasing awareness about cosmetic products, and consumers shifting to premium brands accelerates the growth of the market. The increasing penetration of social media and brand promotion through the online sales channel is expected to boost the growth of the market in the near future. However, the high cost of the product is expected to restrain the growth of the global eyeshade market.

Some major players in the market include Loreal S.A, Estee Lauder Inc, and Revlon, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market.

Recent Strategic Initiatives

• In August 2021, beauty brand, EuropeGirl Paris Inc. announced the launch of the '40 color cool tone' eyeshadow palette. The new design is a mix of matte, shimmery, and shades which allows the consumers to experiment with different colors and shades.

• In March 2021, Sephora Collection unveiled its new limited-edition collection of makeup in collaboration with the American Fashion House Coach.

• In December 2020, Make Up Artist Cosmetics (MAC) launched a new underground limited-edition of glitter eyeshadow palette specifically for the New Year made up of organic and plant-based ingredients.

Market Coverage
• The market number available for - 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
o By Product Form
o By Application
o By Distribution Channel

• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World

• Competitive Landscape- Loreal S.A, Estee Lauder Inc., and Revlon, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Eye Shade Market Report by Segment

By Product Form
• Powder Form
• Liquid Form

By Application
• Personal
• Professional

By Distribution Channels
• Supermarket/Hypermarket
• Convenience Stores
• Specialty Stores
• Online Retail Stores

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This release was published on openPR.