Sanitary Napkins And Tampons Market Growth Is Attributed To Increased Demand For Disposable Products

According to Precision Business Insights (PBI) latest report, The Sanitary Napkins and Tampons Market will be worth USD million in 2022, growing at a 5% CAGR from 2022 to 2028. Global Sanitary Napkins and Tampons Market is segmented into the following types: By Nature (Disposable and Reusable), By Type (Sanitary Napkins, Tampons, Liners, and Menstrual Cups), By Distribution Channel (Supermarket/Hypermarket, Pharmacy, Online Store, and Others), and Geography (North America, Europe, Asia Pacific, Latin America, and MEA) Forecast to 2028. Key player's profiles in the Sanitary Napkins and Tampons market report are Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Daio Paper Corporation, Essity Aktiebolag, Ontex, and First Quality Enterprises Inc. Increased awareness of personal hygiene is one of the primary factors driving the global rise of sanitary pads. Furthermore, the rising demand for hygienic places has been fuelled by rising disposable income, many promotional activities used by marketers, education, and government initiatives. Again, the feminine hygiene business has begun to expand faster globally due to government programs to distribute free sanitary pads, mainly in developing countries. For example, the Japanese government allocated JPY 1.3 billion in March 2021 to assist women in need of menstrual supplies. The government also aided local governments by providing free sanitary pads and tampons to the women. The Indian government collaborated with several private companies and non-governmental groups to promote hygienic napkins, particularly among underprivileged and rural women.

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Disposable Segment is to Dominate the Sanitary Napkins and Tampons Market:
The disposable segment is expected to account for a larger revenue share in the global Sanitary Napkins and Tampons market with a value share in the worldwide demand. It is projected to grow at a 5.5% CAGR between 2022 and 2028. This is owing to the easy availability of disposable feminine hygiene products in retail stores such as online retailers, supermarkets, hypermarkets, discount stores, and others. Furthermore, rising disposable income, many marketing efforts, education, and government initiatives have all contributed to increased demand for sanitary pads.

The Asia Pacific Leads Sanitary Napkins and Tampons Market:
The Asia Pacific is expected to hold a significant market revenue share in the global sanitary napkins and tampons market in the forecast period. It is projected to grow at a CAGR of % in the coming years. The large share can be attributed to the high female population in India and China. The Sanitary Napkins and Tampons market in this region is driven by rising disposable income, rapid urbanization, and more knowledge about menstrual hygiene management. The Indian government has announced intentions to invest USD 160 million in the Suvidha initiative, a program to ensure that women in rural India have access to sanitary napkins. Through this scheme, the government intends to supply biodegradable sanitary napkins to the general public for USD 0.00014. The government wants to enlist the help of HNIs and corporations to help distribute hygienic napkins to needy women across the country. The need for Sanitary Napkins and Tampons will be boosted even more due to these advancements.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
Global Sanitary Napkins and Tampons market further reveals that the key players are increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance, In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to accelerate the personal care business segment growth across Southeast Asia. In February 2019, Procter & Gamble acquired This is L., a period care startup that manufactures organic pads and tampons.

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Detailed Segmentation

Sanitary Napkins and Tampons Market is segmented based on nature, type, distribution channel, and geography.
Based on its nature, the market is segmented into the following:
• Disposable
• Reusable

Based on the type, the market is segmented into the following:
• Sanitary Napkins
• Tampons
• Liners
• Menstrual Cups

Based on the distribution channel, the market is segmented into the following:
• Supermarket/Hypermarket
• Pharmacy
• Online store
• Others

Based on the geography, the market is segmented into the following:
• North America
• Europe
• The Asia Pacific
• Latin America
• MEA

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