Egypt Fitness Equipment Market

Egypt fitness equipment market was valued at USD XX million in 2021, expanding at a CAGR of XX% in between 2016 and 2021 on the basis of revenue generated through sales of fitness equipment with considerable expansion in commercial fitness centers in which popular fitness centers and women centric fitness club dominated the market. Government initiatives such as National Sports Day and Annual sponsored fitness events like Marathon Cairo event, 100 Million Heath and "Your Bike, Your Health" campaign are taken up by the government to improve physical conditions of people coupled with rising health concerns such as obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per their convenience are the major determinant to drive the growth of fitness equipment industry. Surging demand of fitness equipment suitable for home/residential purposes post COVID-19 is also contributing in the growth of fitness equipment market.

In 2020, Fitness Equipment Industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment and adaptation to digital fitness services, as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the shift in consumer's preference towards availing digitally connected solutions for their fitness routine.

Majority of the fitness equipment imported in Egypt in 2020 were from China, USA and Italy; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. Revenue generated through import of fitness equipment was valued at USD XX million in 2020; the higher share of import is attributed to the growing demand of high-end fitness equipment produced in other nations. The lack of ability of local manufacturers in Egypt to produce high tech fitness equipment negatively impacted the international demand of fitness equipment produced in Egypt.

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EGYPT FITNESS EQUIPMENT Market Segmentation 2021

By Type of End user:

Commercial fitness centres accounted for the highest market share of XX% among all other types of end users on the basis of revenue generated in the year 2021. Popular fitness clubs under the category of commercial fitness centres dominated the sector. Office and Hotels based fitness centres and health clubs accounted the second highest share.

By Foreign and Domestic Manufacturing:

Foreign manufactured fitness equipment accounted for the highest market share of XX% as compared to the locally manufactured (domestic) fitness equipment on the basis of revenue generated in 2021.

Lack of domestic manufacturer's ability to produce advanced fitness equipment leads to the increased demand of fitness equipment from foreign counties such as China, USA and Italy among others.

By Type of Customer:

Sales of fitness equipment through B2B channel accounted for the highest share of XX% on the basis of revenue in 2021, attributed to the surging establishments of commercial and hotel-based fitness centres demanding advanced fitness equipment followed by B2C channel which has low penetration in the market.

Egypt Fitness Equipment Market import and export scenario, by country 2016-2020

Majority of the fitness equipment imported in Egypt in 2020 were from China, USA and Italy; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. Revenue generated through import of fitness equipment was valued at USD XX million in 2020; the higher share of import is attributed to the growing demand of high-end fitness equipment produced in other nations. The lack of ability of local manufacturer's in Egypt to produce high tech fitness equipment negatively impacted the international demand of fitness equipment produced in Egypt.

Government Initiatives

Government of Egypt aims to increase community awareness about the importance of physical activity and boost community's capability to adopt healthy lifestyles, create a supportive healthcare environment

These initiatives also the encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.

Competitive Landscape of EGYPT fitness equipment market 2021

Egypt Fitness Equipment Market is concentrated among 7-10 players. Power Sports & Fitness is the most established fitness equipment distributing company in Egypt operating since 2000. Fitness equipment distributors in Egypt compete on the basis of quality of fitness equipment products, wide range of equipment they offer and pricing of these products. One of the major competition parameter is the collaboration and partnerships that the distributors maintain with their clients namely, fitness clubs, fitness centers, hotels, resorts and universities. However, from the production side of fitness equipment, the domestic manufacturer's in Egypt has not been able to develop advanced fitness equipment that are demanded at fitness facilities. Due to which, revenue generated through the imports of fitness equipment captured the majority share of XX% in 2021 compared to domestic sales. Majority of the fitness equipment imported in Egypt in 2020 were from China, USA and Italy; with China contributing to majority share of XX% of the overall imports in 2020 on the basis of revenue generated. In coming years, the demand for domestically produced fitness equipment would rely on the ability of these manufactures to deliver high quality advanced fitness products.

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Further, a notable shift in consumer preference post COVID-19 has contributed in the emergence of digital fitness services. Home based fitness equipment are heavily demanded in recent times as people prefer to regularly participate in physical and fitness activities at the comfort of their home thereby, reducing the risk of physical contacts at public fitness facilities. Surging demand of home based fitness equipment will act as a catalyst for the growth in fitness equipment industry in coming years. Therefore, fitness equipment players in Egypt must cater to the rising demand of home based fitness equipment in order to integrate the market.

Egypt Fitness Equipment Market

By Type of End User
Commercial Fitness Centers & Health Clubs
Home Users
Office & Hotels
By Foreign and Domestic Manufacturing
Foreign
Imported
By Type of Customer
Business Entities (B2B)
Private Individuals (B2C)
Egypt Offline Fitness Market Assessment
Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)

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Key Target Audience

Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Equipment Retailers and Importers
Commercial and Private Fitness Centers
Hotels & Resorts
Government Bodies
Time Period Captured in the Report:

Historical Period: 2016-2021
Forecast Period: 2021-2026F
Egypt Fitness Equipment Industry Players/Ecosystem

Manufacturers
Cybex
Impulse
Octane
Bata
Precor
Assault Fitness
Life Fitness
Hammer Strength
Technogym
Sci Fit
Nautilus
Life Span Fitness
Nordic Track
Bow Flex
Concept 2
Distributors
Power Fitness
Sobek sports
Royal Tech
Pro Fit Sports Solutions
Fitness Sports
Agatex
Retailers
Sports Mall
Garage Gear
Yaqeen
GoSports
Body Sculpture
Intersport
Decathlon
Souq
Commercial Fitness Centers
UFC
Science gym
Be Fit 360
Gold's Gym
Your Gym

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Key Topics Covered in the Report

Socio Demographic and Economic Outlook of Egypt
Overview of Fitness Equipment Market in Egypt
Ecosystem of 'Egypt Fitness Equipment Market'
Value Chain Analysis of Egypt Fitness Equipment Market
Operating Model of Fitness Equipment Distributors in Egypt
Egypt Fitness Equipment Market Size on the basis of Revenue
Egypt Offline Fitness Market Assessment
Egypt Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Imported Manufacturing, and By Type of Customer)
SWOT Analysis
Trends and Developments
Government Initiatives in the Fitness Sector
Economic Impact of Fitness Centers in Egypt (Direct and Indirect)
Impact of COVID-19 on Fitness Industry in Egypt
List of Fitness Equipment Distributors in Egypt (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
Cross Comparison of Major Fitness Equipment Distributors in Egypt (Year of Establishment, Number of Employees, Countries Served, and Product Portfolio)
Company Profile of Fitness Equipment Distributors in Egypt (Company Overview, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships, Future Developments)
Identifying the Customer Cohorts in Egypt Health and Fitness Market
Customer Decision Making Factors Fitness Centers
Customer Mind-set for Fitness in Egypt
Target Addressable Market and Service Addressable Market in Egypt Health and Fitness Industry
Analyst Recommendations
Industry Speaks
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