Video Streaming Market: The Media and Entertainment Industries Are Being Driven by Artificial Intelligence | Global Insight Services

The one-way transmission of video material via a data network is known as video streaming. It's a sort of media streaming in which data from a video file is sent over the Internet to a remote user in real time. Instead of downloading a file and watching it later, users can watch videos in real time. People are increasingly using their tablets or smartphones to view movies, watch videos, follow their favorite sports team etc. As a result, it is gaining momentum as a rapidly developing market all over the world. Over the past decade or so, there have been several new streaming platforms that have revolutionized this market, appealing to people of all ages and in different genres. Video streaming is a service that broadcasters hope to develop further with new technologies and development.

COVID-19 Impact Analysis:

COVID-19 safety procedures have resulted in a significant growth in the market for video streaming software. Because most individuals are staying at home due to mandatory confinement measures and health safety compliances, there has been an increase in VoD and OTT subscriptions. Furthermore, it has resulted in a greater desire for entertainment, leading to increased use of video streaming services. Throughout the study, the influence of the COVID-19 pandemic on the market is discussed. As pandemic has eased in 2022 with more offline activities are available, there has been perceptible fall in growth of the segment which went into hyper growth mode during the pandemic.

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Key Trends and Drivers:

- The media and entertainment industries are being driven by artificial intelligence. These technologies make it easier to manage, compress, and share data, making the digital world more efficient.
- Digital media consumption is expanding dramatically over the world. Consumers now have the ability to access media content of their choice, be it information, entertainment, or social activity, at any time and from any location, thanks to the expanding number of devices capable of supporting digital media and increased access to high internet speeds.
- In universities, institutions, and colleges all around the world, there is a significant increase in demand for video streaming solutions. This can be attributed to their advantages, which include improved learning processes through webinar and course video recordings.

Restraints and Challenges:

- Although streaming offers various benefits, bandwidth limitation and latency issues are some of the challenges of video solutions. It prevents viewers from experiencing a seamless streaming experience.
- The demand for exclusive content is continuously rising. As content production costs rise, streaming services are under pressure to remain profitable.
- Sharing of accounts is a major concern and hindrance to the growth of the industry. Some of the players have started cracking down on this practice in a bid to curtail sharing of accounts.

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Segmentation:

By Streaming Type:
Live Streaming
Video-On-Demand Streaming

By Revenue Model:
Subscription
Transactional
Advertisement
Hybrid

By End User:
Personal
Commercial

By Platform:
Gaming Consoles
Laptops & Desktops
Smartphones & Tablets
Smart TV

Key Players:

- Amazon
- Apple
- Google
- Netflix
- Haivision
- Sonic Foundry
- Ramp Holdings Inc
- Kollective Technology
- uStudio
- Disney

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This release was published on openPR.