Technological Advancements To Be A Stumbling Block To The Hand Sanitizer Market

Rising concerns about the coronavirus pandemic have surges the demand for hand sanitizers among the public, hospitals, and other healthcare facilities across the globe. Increasing positive cases of novel Covid-19 and high number of deaths in North America and Europe are also boosting the demand for hand hygiene products in these regions. As we speak, the U.S. has the highest number of positive cases of patients infected with coronavirus in the world. Thus, the demand for hygiene products in the country is increasing significantly, which is expected to surge the growth of the hand sanitizer market. In addition, companies have also expanded their production capacity of alcohol-based hand sanitizers to help ehnance public health. On the back of these factors, the global hand sanitizer market is projected to be valued at US$ 1.3 Bn in 2020, and is estimated to reach US$ 3 Bn by the end of 2030, expanding at a CAGR of 7% over the forecast period.

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Key Takeaways of Global Hand Sanitizer Market Study

North America is expected to remain prominent in the global hand sanitizer market, owing to a rapid surge in coronavirus-positive patients in the region, along with high adoption of hand hygiene products among public, hospitals, and other healthcare institutes.

Innovative bacteria or virus monitoring systems are significantly helping consumers stay clean and maintain personal hygiene, along with reduced infection rates. This significantly increases the sales of hand hygiene products such as hand sanitizers across the globe.

Moreover, companies are significantly manufacturing organic hand sanitizers which are chemical-free with multiple features. This trend is likely to continue through the course of the forecast period.

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Increasing e-Commerce Penetration Leading to High Customer Engagement

Increasing penetration of e-Commerce for selling FMCG products, worldwide, has surged the growth of B2C businesses in the consumer goods sector. Over the last few years, consumer buying behavior has significantly changed, and they are more inclined toward searching for and purchasing products online. Rising Internet penetration and adoption of e-Commerce are factors expected to fuel the revenue growth of the market, owing to the growing number of customers using digital technology for mobile transactions and purchasing of various products online. In order to capitalize on young adults that are tech-savvy, players in the hand sanitizer market are engaging with them through various social media and other digital platforms to market and sell their products, so as to increase their market share via online sales channels.

PMR's report underlines groundbreaking insights into the competitive scenario of the hand sanitizer market, along with highlights of differential strategies used by manufacturers. Some of the prominent players in the global hand sanitizer market include Gojo industry Inc., The Procter and Gamble Company, Unilever, Best sanitizers Inc., Reckitt Benckiser Group PLC, Henkel Corporation, Linkwell Corporation, The Himalaya Drug Company, Vi-Jon Laboratories, Inc., Kutol Products Company, Guangzhou Beaver Cosmetic Co., Ltd., Carroll Company, Cossmic Products, Chattem Inc., Seatex Ltd., and others.

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