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Cougars Crave Biocap, the The Haute Pepper Wrinkle Eraser

08-20-2007 01:26 PM CET | Fashion, Lifestyle, Trends

Press release from: Blair Lab

/ PR Agency: Haute PR
Beauties use Biocap

Beauties use Biocap

Say Goodbye to Wrinkles with BioCap

Madonna just turned 49. Cougars like Kim Kattrall and Demi Moore look better than Britney Spears and Lindsay Lohan, who are over 25 years their junior. Fifty really is the new 40. Middle-aged women now look just as fresh faced and pretty as their 20-something counterparts, proving women who take care of themselves can look incredibly sexy at any age. So how are these hotties in their 40's and 50's staying so gorgeous-looking that they can date handsome himbos like Ashton Kutcher? Biocap, of course. Biocap, from Blairlab, is the celebrity secret weapon that is sweeping Hollywood. This wildly popular age eraser plumps up wrinkles and encourages collagen production. The New York Post called it "the secret ingredient to a hot face." So what’s the difference between Biocap and the slew of beauty creams on the market? Biocap actually works! It is the crème de la crème that has helped turn back the clock for millions of baby-boomer beauties.

Blairlab discovered that Capsaicin, a colorless, odorless, and flavorless phytochemical that puts the "hot" in hot peppers, also gets rid of wrinkles. Capsaicin is a vasodilator that naturally increases blood flow to the skin. Blair created a facial cream that is as gentle on the skin as it is powerful. It magically erases crows' feet and laugh lines. Biocap users report a marked improvement in wrinkle depth, length and volume, while skin roughness virtually disappears. Biocap gives women a smoother, younger complexion, fewer wrinkles, and fast results without expensive and painful peels, implants or injections. It gives you a youthful, healthy, glowing complexion faster than Retinol, far superior to vitamin C, and without irritation, needles, or surgery. Biocap can be used twice a day, yielding continual results, unlike injections, facial peels, and micro-dermabrasion, which can hurt skin and wear off after time.

Stylephiles and A-listers are buzzing about Biocap. This over-the-counter cream, which is non-invasive and gentle on skin, has become a sure-fire bet for glowing, radiant skin. Rich in antioxidants, which reduce the harmful effects of free radicals and protect skin from additional damage, Biocap immediately lessens the depth of wrinkles and revives tired, worn-out skin. Dermatologist to the stars, Dr. Laurie Polis of SoHo Skin & Laser Dermatology said "I absolutely did see improvement in the tone, texture and clarity of the skin. There was improved hydration and a decrease in wrinkling." Clinical test show that BioCap stimulates the production of fibrillin, a protein associated with the creation of collagen and elastin. It visibly reduces wrinkles. Biocap is available at fine stores and at

Haute PR
Robin Kassner
11 East 78th Street
New York, NY 10021
917 748 5500

Blairlab created Biocap to address individual skin types and needs. The Biocap product line, which also includes Biocap XS, an extra-strength formula, is based on years of research and related expertise of leading dermatologists. A-list socialites and Hollywood celebs have created a cult-like following around Biocap for its wrinkle-reducing properties. For more info, visit For media inquiries and samples, contact Robin Kassner, Haute PR at 917.748.5500 or

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