Press release
Liquid Soap Market Share, Demand, Top Players, Industry Size, Future Growth By 2027
Liquid Soap Market
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this, too, shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. Some industries are struggling, and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
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Fortune Business Insights™ lists out the names of key Liquid Soap manufacturers. This includes:
The 3M Company (U.S.)
Johnson & Johnson Services, Inc. (U.S.)
Colgate-Palmolive Co.(U.S.)
Reckitt Benckiser Group plc (U.K.)
Lion Corporation (Japan)
Procter & Gamble Co. (U.S.)
Kao Corporation (Japan)
Kimberly-Clark Worldwide, Inc. (U.S.)
Unilever (U.K.)
Henkel AG & Co. KGaA (Germany)
Other vendors
The Report Discusses the following Questions
What is the competitive landscape?
How will favorable population dynamics impact the liquid soap market?
Which strategies are adopted by players to gain impetus in the market?
What are the current developments in the market?
Drivers & Restraints-
Advent of Innovative Soap Dispenser to Bolster Growth
Liquid soaps have emerged as a strong competition to the conventional bathing and laundry bars ever since their launch about a decade ago. The most important feature increasing its sales across the world is its easy-to-squeeze nature that guarantees zero-germ contact with the previous user. This, coupled with the fact that they come in refillable packs and are an easy way to control the spread of bacterial and viral disease. Besides this, the increasing technological advancements in soap packaging and the advent of innovative dispenser units are likely to aid in the expansion of the market in the coming years.
On the contrary, the presence of toxin ingredients such as triclosan and parabens in the soap formula may sometimes have adverse effects on the human skin, thereby challenging the market. Besides this, these products packed in plastic to avoid leakage and the excessive use of plastic increases the carbon footprint of the industries, thereby causing hindrance to the overall market in the coming years. Nevertheless, the prevalence of COVID19 is further propelling the demand for liquid soaps and other sanitary products in all parts of the world, thereby creating lucrative growth opportunities for the market in the long run.
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Segment-
Bath & Body Soaps Segment to Dominate Market on Account of Increasing Inclination Towards Good Hygiene Practices
Based on product type, the bath & body soaps segment earned 58.74% liquid soap market share in 2019 on account of the increasing preference for following good hygiene standards and maintaining the cleanliness of the body. Besides this, the advent of various flavored bath and body soaps further propelled its demand in the market.
Regional Analysis-
Asia Pacific Earned Dominant Shares Owing to Increasing Sensitivity Towards Cleanliness
North America holds significant share in global market. This is since the U.S. launched the first liquid soap, the popularity of which later spread to other parts of the world. Therefore, this region has the significant number of consumers. In addition to this, North America holds the record for the highest number of coronavirus patients as per the John Hopkins University report by April 2020. As per the Healthy Handwashing Study 2020 conducted by Bradley Corporation in January 2020, an average American washes hands more than 6 times in a day comprising of 78% of the total American population. Additionally, this study further reveals that 88% of this population wishes to continue following strict hygiene habits even after the pandemic is over.
In 2019, Asia Pacific earned a revenue of USD 6.12 billion and emerged dominant. Asia Pacific market is likely to continue its dominance in the forecast period on account of the presence of the highest population, evolving hotel management industry, and rise in awareness about the importance of hygiene.
Competitive Landscape-
Players Investing Massively on Product Expansion to maintain Foothold in the Market
The nature of this market is highly fragmented owing to the presence of many companies. On the contrary, major players such as Unilever, Colgate, and Henkel are focusing on the expansion of the portfolio to maintain the named of their brand in the top list. Besides this, players are adopting other plans such as new product launches and are massively investing in the same to stay put in the competition.
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Detailed Table of Content:
Introduction
Research Scope
Market Segmentation
Research Methodology
Definitions and Assumptions
Executive Summary
Market Dynamics
Market Drivers
Market Restraints
Market Opportunities
Emerging Trends
Key Insights
Overview of the Parent/Related Markets
Industry SWOT Analysis
Regulatory Analysis
Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
Global Liquid Soap Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Size Estimates and Forecast
By Product Type (Value)
Bath & Body Soaps
Dish Soaps
Laundry Soaps
Others
By Application (Value)
Household
Commercial
By Distribution Channel (Value)
Convinience Stores
Supermarkets/Hypermarkets
Online Stores
Others
By Region (Value)
North America
Europe
Asia Pacific
South America
Middle East & Africa
TOC Continued…!!!
Some of the Key Industry Developments of the Liquid Soap Market include:
January 2020 - A new dish soap in the form of spray was introduced by the brand of Procter & Gamble called Dawn for cleaning utensils.
October 2018 - A new online channel called 'drbronners./tmall.hk' was launched as an expanded store of Dr. Bronner's Magic Soaps Company in China via the global platform called 'Alibaba'. This store offers peppermint-scented liquid soap manufactured by the company to its Chinese consumers.
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