Pisco Market Covid-19 Impact: A Mix of Challenges and Opportunities for Stakeholders

According to a new report published by Allied Market Research, titled, "Pisco Market by Origin, Type, and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030," The global pisco market size was valued at $558.5 million in 2020, and is projected to reach $1,173.6 million by 2030, registering a CAGR of 6.3% from 2021 to 2030. In 2020, the Chile segment accounted for the highest share in the pisco market. Pisco is highly produced in the region of Chile and Peru as an alternative to orujo, a pomace brandy that was being imported from Spain since the 16th century.

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In various regions around the world, alcoholic drinks have become an integral part of daily life. In some countries, such as the US, Canada, and Europe, they are often considered as part of the daily life of the people. The rise in social acceptance of female drinking is one of the main factors that is driving the alcohol-based market. Younger population is also influenced by their peers. Due to various factors such as increasing social media penetration, changing lifestyle, and higher family income, alcoholic products are more preferred by consumers. This is expected to continue to drive the pisco market growth.

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According to the pisco market analysis, the market is segmented on the basis of origins including Peru and Chile. The type of Pisco considered in the scope of the study include pisco puro, mosto verde, and others. Based on sales channel, the market is segmented into supermarket/hypermarket, specialty stores, and online stores & others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Chile, Peru, UAE, South Africa, and rest of LAMEA).

On the basis of origin, the Chile segment accounted for the maximum share in the global pisco market in 2020, and is expected to remain dominant during the pisco market forecast period. The berry in Chile grow exceptionally well because the low humidity and semi-arid climate serve to concentrate the sugar content in the berry, allowing for later fermentation success, less water means acidic soil, sweeter berry, more alcoholic wines, and better piscos. Hence, it is more demanding and its market is expected to rise.

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On the basis of type, the Pisco Puro segment accounts to higher value share. It can be created from only one berry variety, such as Albilla, Italia, Moscatel, or Torontel. The scents of each of these berry types are different in intensity. This is due to the fact that each expanding location has a big impact. It is becoming more popular than due to health benefits associated with it such as drinking pisco puro after a meal promotes gastric juice secretion, which aids digestion.

On the basis of sales channel, the supermarket/hypermarket segment held the significant pisco market share in 2020. The growth of the supermarket/hypermarket segment in is driven by increase in preference for supermarket and hypermarket to purchase products in both the mature and emerging markets. Moreover, these retail formats serve as a one-stop solution, which makes it a popular option for shopping.

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Countries covered in Asia-Pacific include Japan, China, Australia, India, South Korea, Indonesia, Thailand, and rest of Asia-Pacific. Japan, China, and Australia are the leading markets for Pisco in the region. LAMEA includes Brazil, Argentina, Chile, Peru, South Africa, UAE, and rest of LAMEA.

Key findings of the study

By form, the capsule & tablets segment held the highest share, accounting for 56.1% of the global Pisco market.
Based on nature, the organic segment witnessed a major growth rate of 12.8%.
Based on end use industry, food & beverage segment held the major share of 48.2% of the Pisco market.
Based on distribution channel, business to business segment witnessed a major annual growth rate of 12.9%.

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The key players profiled in pisco industry include Barsol Pisco GmbH, Bauza, Bauza, Compania de las Cervecerías Unidas S.A, Cooperative Agricola Pisquera Elqui ltda, Macchu Pisco LLC, Pisco Malpaso, Pisco Porton, Pisquera Tulahuen SpA, and The Pisco People.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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