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The Africa and Middle East Gift Card Market is Projected to Grow by 14.1% on Annual Basis to Reach US$ 10904.8 million in 2022 - According to PayNXT360| Gift Card Market Size by Corporate Consumer| Gift Card Spend by Retail Sector| Gift Card Spend by Dist

03-31-2022 10:39 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: PayNXT360

The Africa and Middle East Gift Card Market is Projected to Grow

Gift card industry in Africa and Middle East has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.

Historically, the gift card market in Africa and Middle East has recorded a steady growth with a CAGR of 11.8% during 2016-2020. According to PayNXT360's Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 14.1% on annual basis to reach US$ 10904.8 million in 2022.

Despite near-term challenges in 2022, medium to long term growth story of gift cards in Africa and Middle East remains strong. The gift card industry in Africa and Middle East is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 11.4% during 2022-2026. The gift card market in the country will increase from US$ 9555.0 million in 2021 to reach US$ 16817.1 million by 2026.

This title from PayNXT360 a bundled offering, comprising 1 regional and 8 country reports:

Regional Report - Africa and Middle East Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 1 - Egypt Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 2 - Israel Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 3 - Nigeria Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 4 - South Africa Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 5 - Kenya Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 6 - Saudi Arabia Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 7 - Turkey Gift Card and Incentive Card Market Intelligence (Databook)
Country Report 8 - United Arab Emirates Gift Card and Incentive Card Market Intelligence (Databook)

Databooks included in this bundled offering provide a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics. With over 200 KPIs these regional, and country reports provide comprehensive understanding of gift and incentive card market dynamics.

Scope

This bundled offering provides the following detailed gift card market opportunity at country level

Total Spend on Gifts
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

Shufersal Ltd
Super-Pharm (Israel) Ltd
Rami Levi Shivuk Hashikma
Yeynot Bitan Ltd
Hamashbir 365 Holdings Ltd
Dor Alon Israel Ltd
Inter Ikea Systems BV
Shoprite Holdings Ltd
Pick 'n' Pay Stores Ltd
Internationale Spar Centrale BV
Wal-Mart Stores Inc
Woolworths Holdings Ltd (South Africa)
BIM Birlesik Magazacilik AS
Migros Tic AS
LC Waikiki Magazacilik Hizemetleri Tic AS
Koç Holding AS
Teknosa Ic ve Dis Ticaret AS
Carrefour SA
A101 Yeni Magazacilik AS
Yildiz Holding AS
Consumer Co-operative Union (CCU)
Landmark Group
Emke Group
Damas International Ltd
T Choithram & Sons
Sharaf DG LLC
Savola Group
Saudi Co For Hardware (SACO)
Jarir Marketing Co
United Electronics Co
Inditex, Industria de Diseño Textil SA

To get detailed insights and FREE sample report please click here @
https://www.paynxt360.com/report-store/view/middle-east-and-africa-gift-card-a-276

Reason to buy

• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Middle East and Africa.

• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

• Get insights into consumer attitude and behaviour in Middle East and Africa: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.

Columbia Blvd Suite C15-544670 Portland, Oregon, 97217

PayNXT360 is a strategy research and consulting firm providing a business intelligence on BNPL, prepaid cards, digital & mobile wallets, embedded finance, digital lending, remittance, and innovative payment solutions. Through exhaustive databases and in-depth analyst reports, we offer detailed and unbiased insights into emerging opportunities and risks across global markets. For more information, please visit our website www.paynxt360.com

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