Non-Thermal Pasteurization Market is Projected to Reach $3.9 billion by 2026

The non-thermal pasteurization market is estimated to account for about USD 1.3 billion in 2020 and is projected to reach a value of about USD 3.9 billion by 2026, at a CAGR of 19.8%. The growth of the convenience food sector, which includes products such as frozen foods and ready-to-eat foods, has increased the demand for non-thermal pasteurization, as these technologies reduce the processing time and increase the production capacity to meet the growing market demand. However, high capital investment is hampering non-thermal pasteurization market growth.

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The PEF segment is estimated to grow at the highest CAGR during the forecast period in the non-thermal pasteurization market

By technique, the PEF segment is estimated to grow at the highest CAGR in the next five years. This technology preserves the freshness of food products as well as aids in extending their shelf life. It also accommodates consumer demand for natural, fresh, and minimally processed foods, as no preservatives or additives are added to products. Although PEF is new compared to HPP, it has been accepted globally by the processed potato industry. Due to these factors, the market is projected to grow at a significant rate in the future.

The beverages segment is estimated to grow at the highest CAGR during the forecast period in the non-thermal pasteurization market, due to increasing acceptance of non-thermal pasteurization techniques in processed fruit & vegetable juices, wine,sugar syrups, beer, milk, and processed coconut water

By application, the beverages segment is estimated to grow at the highest CAGR during the forecast period. Non-thermal processes such as PEF and HPP are increasingly preferred in the beverage industry, as they effectively increase the shelf life of beverages and prevent microbial development. Additionally, colors, flavors, and nutrients can be efficiently preserved with the help of this technology. This technology helps in preserving nutrient, color, and flavor in products; and also enables gentle preservation of beverages at ambient temperature. Thus, these factors are expected to fuel the market growth.

The solid segment is estimated to have a larger market share in the non-thermal pasteurization market during the forecast period

By food form, the solid segment is estimated to have a larger market share in the forecast period. This is due to the usage of non-thermal pasteurization techniques in food products such as cheese, jellies, jam, processed food, meat products, etc. However, various technologies such as HPP and PEF are used to enhance the extraction of several bioactive components and sugars to preserve the food for a longer period of time.

The North American market is projected to grow at the highest CAGR during the forecast period due to the rising movements such as "Go Clean Label"

The growth of the North America non-thermal pasteurization market is attributed to the increasing awareness among food product manufacturers about the importance of non-thermal pasteurization. Further, with rapid economic growth in the region, the demand for meat is rising particularly in China, India, Japan, and Australia. This increased demand for meat products has driven meat production in this region, which, in turn, has contributed to the market growth. Changing busy lifestyle of consumers and rising health awareness are also factors that are driving the market growth.

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The key players in this market include JBT (US), Bosch (Germany), Hiperbaric (Spain), ThyssenKrupp AG (Germany), Kobe Steel, Ltd (Japan), Multivac (Germany), Stansted Fluid Power Ltd (UK), CHIC FresherTech (US), Nordion (Canada), Dukane (US), Elea Technology (Germany), Pulsemaster (Netherlands), Baotou KeFa High Pressure Technology Co., Ltd (China), Symbios Technologies (US), Harwood Engineering Company, Inc (US), EXDIN Solutions (Poland), NextHPP (US), Gray*Star (US), Universal Pure (US), and American Pasteurization Company (US).

These players are focusing on improving their presence by undertaking expansions and developing products specific to the requirements of consumers and their preferences in these regions. These companies have a strong presence in Europe and North America. Also, they have set up manufacturing facilities in various regions, and have strong distribution networks.

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