Light Beer Market Rising With $338,833 million by 2027|ABInBev, MillerCoors, Heineken USA

According to a new report published by Allied Market Research, titled, "Light Beer Market by Production, Package, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021-2027,"the light beer market size was valued at $285.3billion in 2019, and is expected to garner $338.8 billion by 2027, registering a CAGR of 2.9% from 2021 to 2027.

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Beer is one of the most largely consumed alcoholic beverages in the world. Light beer market is prepared using malted cereals, hops, and water. Factors such as cultural changes and penetration of western culture have influenced consumers' behavior and inclination toward light beer beverages. Light beer companies have recently introduced various flavors, targeting the female audience. Moreover, changing social lifestyle of the working class and growing disposable income, especially in developing Asian economies, have fueled the market growth.

The raw materials used in beer manufacturing are affected by volatile prices, which in turn impedes the light beer market growth. These beverages are produced from crops, which are not produced adequately due to draught and other environmental issues, thus creating a supply-demand gap in the industry. This factor lowers their production as well as increases product pricings, which impede the growth of the market. Recent developments in honey-derived products appear to be a viable alternative to produce innovative alcoholic drinks for consumers, and drive the growth of this industry in future.

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On the basis of production, the craft brewery segment accounted for the maximum light beer market share in 2019. This is attributed to increase in production volume for craft beer in America by 5% in the first two quarters of 2017; however, it was slightly less than the growth achieved in the mid of 2016. According to the Chief Economist of the Brewers Association, the growth rate for small craft brewers has been estimated to be progressive in the coming five years in the matured beer market. The number of craft breweries in the U.S. and Europe accounted for 86% of total craft breweries, globally. This was mainly due to the growing consumer preference for craft beer.

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On the basis of package, the pet bottle segment accounted for the maximum light beer market share in 2019. This is attributed to the fact that various beer manufacturers have started switching from glass bottles to PET packaging owing to its superior physical properties such as high design flexibility, lightweight, and recyclability. PET bottles are up to 86% lighter as compared to their glass counterpart, which is expected to significantly improve supply chain performance; thereby, reducing packaging related production cost. Moreover, PET bottles provide high impermeability to gases; and thus, provide high resistance to oxygen uptake and carbon dioxide loss, thereby providing a shelf life up to six months.

On the basis of distribution channel, the hypermarkets and supermarkets segment accounted for the maximum light beer market share in 2019. This is attributed to the availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts the popularity of hypermarkets in the developed and the developing regions.

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Key findings of the study

On the basis of production, the craft brewery segment was the highest contributor to the light beer market, and is expected to grow at a CAGR of 2.30% from 2021 to 2027.
By package, the PET bottle segment led the market in terms of value in 2019, and is estimated to grow at a CAGR of 2.60% from 2021to 2027.
Depending on the distribution channel, the hypermarkets and supermarkets segment is expected to grow at a steady CAGR of 2.60% from 2021to 2027.
Region wise, North America is expected to grow at a steady CAGR of 1.90% from 2021to 2027.

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The key players operating in the light beer industry are the ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, and ErdingerWeibbrau.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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