Press release
Green Construction Companies Are Applying Innovative Strategies To Expand Market Share In North America - ConsTrack360
Nexii partnered with Westlake to expand its residential construction market
In October 2021, Nexii, a green construction technology company, entered into a strategic alliance with Westlake Innovations Inc., a subsidiary of Westlake Chemical Corporation. Under this collaboration is Westlake will deliver improved quality raw material to Nexii. The advanced quality raw materials obtained by Nexii are expected to provide a competitive edge to Nexii's environmentally friendly construction model, in turn, is expected to accelerate the demand for Nexii's offerings. Furthermore, Westlake is strategizing to expand its Canadian green construction industry footprints to increase its market share.
Overseas companies are launching innovative products to capture market share in the United States
In July 2020, LafargeHolcim, a Switzerland-based manufacturer of building materials, introduced its green concrete product in United States. The commonly available concretes cause a significant impact on the environment. Whereas, the new green concrete introduced by the company is expected to reduce carbon emissions by 30% to 100% as less compared to standard (CEM I) concrete. This new advancement in the construction material is expected to give a competitive edge to the company, and also result in increased demand. The company is strategizing to tap the opportunities, prevailing in the United States green construction market, through this new launch. This strategy is anticipated to attract increased client base, from environment friendly construction industry.
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