Location Analytics Market 2022 Size, Status and Global Outlook - Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB

The Location Analytics Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The global location analytics market reached a value of US$ 16.12 Billion in 2021. Looking forward, expects the market to reach a value of US$ 45.77 Billion by 2027 exhibiting a CAGR of 18.20% during 2022-2027.

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Top Leading Companies of Location Analytics Market are Alteryx Inc., Cisco Systems Inc., Esri, Galigeo, Google LLC, HERE Technologies, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., SAS Institute Inc., Sisense Inc. and TIBCO Software Inc. and others.

Market Overview

Location analytics, also known as geoanalytics, refers to a tool that adds a layer of geographical data to data assets of organizations for predicting consumer behavior and buying patterns. It relies on data collected through cameras, sensors, mobile devices, global positioning systems (GPS), and social media channels for offering both real-time and historic geographical data. Besides this, it provides deeper insights into business strategies as compared to traditional methods and consequently eases the decision-making process of companies operating in different industry verticals.

Recent Developments:

July 2021 - INRIX Inc. announced INRIX IQ Location Analytics, a powerful new cloud-based LBS application that provides retailers, investors, and other business professionals the insights to open new stores, increase revenue, and maximize return on investment.

June 2020 - Microsoft partnered with SAS to further shape the future of analytics and AI. The two companies will enable customers to efficiently run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud.

Market Segmentation

Breakup by Location Type:

Indoor

Outdoor

Breakup by Application:

Remote Monitoring

Sales and Marketing Optimization

Asset Management

Risk Management

Facility Management

Others

Regional Outlook of Location Analytics Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The Location Analytics Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter's five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

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