Press release
Potato Protein Market Latest Trends, Revenue Growth Rate And Application Scope
Potato protein is an excellent alternative to animal-based protein because of its nutritional benefits. The protein lowers blood sugar levels, improves muscle strength, and improves digestion. The product is extensively used in dietary supplements, dairy products, energy drinks, infant formula, and others. The rising consumer awareness regarding potato protein's sustainability is likely to boost its demand. Consumers are shifting to plant-based protein because it provides more nutrition compared to meat. For example, as per the National Academy of Sciences of the United States of America in 2018, plant-based protein offers double the nutritional value compared to poultry and beef. Thus, this factor can boost the market growth in the upcoming years.
Impact of COVID-19
Robust Demand for Healthy Food Products to Foster Market Growth
This market is expected to grow due to the rising consumer awareness regarding healthy food products during the COVID-19 pandemic. The rising per-capita income of consumers has led to the adoption of protein-rich foods. Despite supply chain disruption, the demand for healthy food is increasing. As a result, the demand for potato protein is increasing rapidly. The accommodation of part-time shifts and reduced capacity is likely to propel the market growth despite the pandemic.
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Segments
By type, the market is segmented into potato protein isolate and potato protein concentrate. Based on application, it is classified into feed & food & beverage. Geographically, it is grouped into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.
Highlights of the Report
The report provides an analysis of the latest market trends and the leading segments.
It comprehensively discusses the impact of COVID-19 and the driving and restraining factors.
This report examines the strategies implemented by the market's prominent companies and the regional developments.
Drivers and Restraints
Rising Demand for Plant-Based Products to Foster Market Growth
The demand for potato protein is increasing rapidly because of the consumer preference for plant-based organic products. Plant-based protein is more nutritional compared to meat and poultry products, which, in turn, has swayed the consumer preference towards potato protein. Plant-based proteins are considered to be healthier and safer as compared to meat protein. The manufacturers have begun producing potato protein products because of strong consumer demand. For example, Novasep entered into a partnership with Solanic BV to produce excellent quality potato protein products. Thus, this factor can boost the potato protein market growth.
However, regulations regarding the product's taste and palatability are likely to hamper the market growth.
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Regional Insights
Abundance of Raw Materials to Bolster Market Growth in Asia Pacific
Asia Pacific is projected to dominate the potato protein market share due to the abundance of raw materials. As per the U.S. Department of Agriculture, in 2017, India and China were the major producers of potatoes globally. In addition, the increasing awareness about plant-based protein, the requirement of food supplements, adoption of western trends, and rapid expansion of the food & beverage industry are likely to fuel the market growth.
In Europe, potato protein manufacturers such as Roquette Freres and Cooperative AVEBE U.A. are expected to boost the market growth. Adoption of protein among vegans in place of meat substitutes and protein beverages is likely to propel market growth in the region.
Competitive Landscape
Launch of Novel Products to Expand the Prominent Player's Product Portfolio
The prominent companies operating in the market launch novel products to enhance their product portfolio. For example, The Cooperative Royal AVEBE U.A. launched Solanic®100 in November 2016. The product can be used in baked goods, cereals, and snacks. This launch would enable the company to enhance its product portfolio. The companies invest heavily in research and development to enhance their product's quality, which, in turn, can enhance their brand image. Furthermore, the companies use technologically advanced production techniques to improve their product quality, lower time consumption, and increase productivity. This strategy enables companies to achieve their goals.
Industry Development
November 2019: KMC Ingredients announced Protafy 130 potato protein concentrate to fortify non-vegan and vegan products due to strong demand for plant-based protein in Europe.
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List of Key Players Profiled in the Potato Protein Market Report
Roquette Frères
Coöperatie AVEBE U.A.
Aminola B.V.
AGRANA Beteiligungs AG
Food Innovation Online Corp.
KMC Ingredients
PEPEES S.A.
Emsland Stärke Limited
AKV Langholt AmbA
PPZ Niechlow
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