Rising Demand of Gift card Market Growth, Trends, and Forecast 2022 - 2026

This report provides an in-depth view of the Gift card Market detailing the market size and progresses to the evaluation of each crucial attribute of the market in detail. The market report gives a detailed study on the present market position of the Gift card industry, expected future growth, technological advancements, investment opportunities of the market. This report does a comprehensive analysis of the market providing insights based on SWOT analysis of the industry. The report on Gift card market gives access to significant data including, growth drivers of the market, factors restraining market growth, latest market trends and historical Analysis (2022 - 2026).

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Global Gift Card Survey, gift card industry in the country is expected to grow by 14.1% on annual basis to reach US$ 13312.0 million in 2022. Despite near-term challenges in 2022, medium to long term growth story of gift cards in Germany remains strong. The gift card industry in Germany is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 12.6% during 2022-2026. The gift card market in the country will increase from US$ 11666.6 million in 2021 to reach US$ 21410.1 million by 2026.

Top Major Competitive Players: Edeka Zentral AG & Co KG, Schwarz Beteiligungs GmbH, Aldi Group, Rewe Group, Amazon.com Inc, dm-Drogerie Markt GmbH & Co KG, Tengelmann Group, The, Dirk Rossmann KG, Globus Holding GmbH & Co, Inter Ikea Systems BV, H&M Hennes & Mauritz AB

Robust growth in the e-commerce sector expected to drive gift card market share in Germany

Over the last four to eight quarters, the e-commerce industry has recorded strong growth in Germany. Notably, during the first nine months of 2021, i.e., from January to September 2021, the e-commerce sector generated more than €66 billion revenue. MIR expects the trend to continue from the short to medium-term perspective, as more and more consumers prefer to shop online, even for their daily necessities.

Leading German retailers are launching gift card programs overseas

Across Europe, the popularity of gift cards has increased over the last four to eight quarters. With consumers demanding innovative gift card solutions, Germany-based retailers are launching their gift cards for shoppers in other European countries. For instance,

• In October 2021, Aldi, the discount supermarket based in Germany, announced the launch of its first-ever gift cards in the United Kingdom, which can be spent on anything inside the supermarket.
• Notably, the launch of the gift cards comes in time for Christmas and will be available for shoppers in all of its 920 stores across the United Kingdom. The launch of the gift card is also strategic from the supply chain crisis point of view, which has led to widespread concern over food shortages.
• Shoppers can buy and give gift cards which range up to £500, to their friends and families in the United Kingdom.

Report scope-

Total Spend on Gifts in Germany
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Germany
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Germany
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

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KEY aspects covered in the report include:

- The market size and industry growth rate of the global and regional market across various segments

- The region or the sub-segment that is expected to drive the Gift card market in the forecast period 2022-2026

- Key companies operating in the global Gift card market and their market share

- The Factors that are estimated to drive the Gift card Market growth

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