Cloud TV Market to Grow Extensively at Unstoppable Rate

The Cloud TV market has been thoroughly scrutinized and then carefully demarcated by geographic locations which are based on major economic regions and their topographical regions. Growing competition and the changing market dynamics have been highlighted. Aggressive market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio, and recent developments. The Cloud TV Market share and Market size prominent players for 2020 to 2027 are profiled in this report.

Competitive Landscape: Ooyala Inc.,  Brightcove Inc.,  NetSuite Inc.,  Fordela Corp.,  Amino Technologies PLC,  DaCast LLC,  Kaltura Inc.,  MatrixStream Technologies Inc.,  MUVI Television Ltd.,  Minoto Video Inc.,  Monetize Media Inc.,  UpLynk LLC,  PCCW Limited,  Spectrum (Charter Communications),  Liberty Global PLC and Others

Industry News:

- April 2019 - Brightcove Inc, the leading provider of cloud services for video, announced the completion of the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove's position in the online video industry.
- Jun 2018 - Oracle NetSuite introduced embedded artificial intelligence (AI) to its cloud products, such as data integration, API, and mobile. This is expected to automate key tasks of the organization, reduce risks, and accelerate predictive analytics.

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Scope of the Report:

The Cloud TV Market is expected to register a CAGR of 9.12% over the forecast period 2022 - 2027.

- Cloud TV platform can be installed on any device, such as television sets, mobile phones, tablets, media boxes, which make it a tool with ease of accessibility. This platform eliminates the need for multiple service providers for cable and the internet, which is one of the primary selling points offered by the OTT service providers.
- Companies, like Netflix and Amazon prime, are using various AI platforms to revamp the way the content is monetized. The growing adoption of IoT devices is further fueling the data generated. By 2022, mobile video is expected to drive 24% of the Internet video traffic. Recently in 2018, Massive, a specialist UX vendor for the OTT industry, and Kaltura, a video technology provider serving more than 27 million cloud TV users monthly, have collaborated to improve customer loyalty and conversion and reduce churn rates, as well as increase the adoption of cloud TV.

Key Market Trends:

Entertainment and Media Expected to be Primary Areas of Applications

- The integration of high definition streaming and lack of delay in the broadcasting services have spiked the sales for cloud service over the conventional set-top boxes. The advent of 3D content and virtual reality in the recently launched smart televisions has created a completely new opportunity for the cloud TV service providers to seize.
- An average human spends an average of 3 hours in a week on gaming realted entertainment activities, which is projected to increase by a significant amount with VR and cloud gaming set to impact the gaming ecosystem. These trends indicate that the integration of the cloud services in the televisions and other smart devices ensures the growth of the market by a huge margin during the forecast period.

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Asia Pacific has the Highest Growth Potential Owing to the High Populations in These Countries
- Developing regions have the highest potential to grow, with increasing penetration of the internet and the number of smart devices set to shape the market significantly during the forecast period. Countries, such as India have a huge population and it has been estimated to accommodate 800 million smart devices by 2020, making it the largest smart devices user in the world. This indicates the potential for the cloud TV market to grow indicating a rapidly evolving market with huge scope for improvement.
- In the Asia-Pacific region, China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. The local IaaS market is the first choice of small and medium enterprises to construct IT resources in the fields of gaming, video, and mobile internet.

Regional Analysis for Cloud TV Market:

North America, Latin America, Asia-Pacific, Africa, Europe, and others have been studied at length based on various parameters of businesses such as type, size, application, and end-users.  The global Cloud TV Market is presented for niche reading. The report presents portfolios of different strategies and the best practices governing businesses. Some applicable sales methodologies have been included in this research report, that could influence business output.

Highlights about Cloud TV report coverage:

- A complete background analysis, which includes an assessment of the Global Cloud TV Market.

- Important changes in Cloud TV market dynamics

- Cloud TV Market segmentation up to the second & third level regional bifurcation

- Historical, current, and projected size of the Cloud TV market with respect to both value (Revenue) and volume (Production & Consumption)

- Reporting and evaluation of recent Cloud TV industry developments

- Cloud TV Market shares and strategies of key players

- Emerging niche Cloud TV segments and regional markets

- An objective assessment of the trajectory of the Cloud TV market

- Recommendations to companies for strengthening their foothold in the Cloud TV market

The research includes historic data from 2016 to 2021 and forecasts until 2027 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.

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This release was published on openPR.