Immunity Boosting Food Market Expected to Show Significant Growth till 2030 owing to boom in the Food Industry

Immunity Boosting Food Market generated $21.6 billion in 2020, and is projected to reach $46.9 billion by 2030, witnessing a CAGR of 8.2% from 2021 to 2030. The report provides a detailed analysis of changing market dynamics, top segments, value chain, key investment pockets, regional scenario, and competitive landscape.

Rise in consumer awareness about probiotics, growing number of health-conscious consumers, and surge in number of chronic diseases and drive the growth of the global immunity boosting food market. However, high cost of raw materials, lack of awareness and Perishable nature of food restrain the market to some extent. On the other hand, rise in sales through online sales channel and increase in elderly population present new opportunities in the upcoming years.

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The report offers detailed segmentation of the global immunity boosting food market based on product, nature, end use, distribution channel, and region.

Based on nature, the conventional segment held the highest market share in 2020, holding three-fourths of the total market share, and is expected to continue its leadership status during the forecast period. However, the organic segment is estimated to register the highest CAGR of 9.2% from 2021 to 2030.

Based on end use, the adults segment held the largest market share in 2020, holding nearly two-thirds of the total market share, and is expected to continue its leadership status during the forecast period. However, the infants and children segment is projected to register the highest CAGR of 8.4% from 2021 to 2030.

Based on region, North America contributed to the highest share in terms of revenue in 2020, holding nearly one-third of the total market share, and is estimated to continue its dominant share by 2030. Moreover, Asia-Pacific is projected to manifest the fastest CAGR of 8.8% during the forecast period. Other regions discussed in the report include Europe and LAMEA.

COVID-19 scenario:
Immunity boosting food have a positive impact on the market, owing to their importance in strengthening of the immune system. Immunity boosting food, in particular, have been lauded as an effective supplementary method for combating the virus. Immunity boosting food products were in high demand during the COVID-19 pandemic. This indicates that the COVID-19 outbreak had a minor impact on the immunity boosting food market.

Due to the numerous health benefits of consuming immunity boosting food, the organic compound is increasingly being used in nutraceuticals, and food and beverages. Immunity boosting food are being used to expand the offerings of companies in these end-user segments. Thus, increased launch of immunity boosting food products will boost market sales. This trend is expected to boost the overall market growth.

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Product launches, partnerships, acquisitions, mergers and acquisitions, joint ventures, and geographic expansions are the primary strategies employed by market players. The key players in the global immunity boosting food market include Danone, Nestle, Cargill, ADM, Fonterra group Cooperative Limited, Associated British Foods Plc, Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company Inc., Pinnacle Foods Corp., Olam International, and Hines Nut Company.

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