Press release
Gamification Market - By Supply Demand Scenario, Application, By Region, Pricing Analysis, Opportunities and Forecast 2028, Fortune Business Insights
The global gamification market size was USD 6.33 billion in 2019 and is projected to reach USD 37.00 billion by 2027, exhibiting a CAGR of 24.8% during the forecast period.
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.
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Market Driver:
Cumulative Investment in Immersive Technologies to Augment Market Sales
The growing investment by companies in augmented reality (AR), virtual reality (VR), and mixed reality technologies will subsequently foster healthy growth of the market during the forecast period. For instance, Amazon.com, Inc., and Walmart are utilizing the AR, VR and mixed reality technologies to revolutionize the shopping experience for customers. Similarly, numerous companies are perpetually investing in augmented reality gamification for training and learning purposes, which, in turn, will enable speedy expansion of the market. For instance, Walmart has announced its partnership with Strivr Labs, Inc. to offer training to its employees using VR technology. The training will be provided to the company's main 200 centers across the U.S. to demonstrate employees about valuable customer service assistance. Walmart stores have around 17000 Oculus Go VR headset for conducting employee training equipped with Strivr training. In addition, the rising adoption of VR and AR technologies by eminent companies will significantly uplift the gamification market share.
The strategies adopted by companies to train employees through gamification software during the global crisis will simultaneously foster healthy growth of the market. Besides, the increasing focus on E-learning with training and learning modules for employees during COVID-19 pandemic will promote healthy adoption of gamification.
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Regional Analysis:
Heavy Demand for Customized Gamification Solutions to Boost Market in North America
The market in North America stood at USD 2.72 billion in 2019 and is predicted to grow rapidly in the forthcoming years owing to the rising demand for customized gamification solutions in the region. The well-established communication networks across large enterprises will aid the development in North America. The surge in online gamers in the US and Canada will contribute positively to the market in the region. The emergence of various online gaming solutions companies in the US and Canada will further boost the revenue of the market in the region. The rising presence of customer-centric companies such as Oracle Corporation, Cisco System, Salesforce, and others in the US will promote the market in the region. The penetration of smartphones and rising internet traffic across the retail & e-commerce sectors will favor growth of the market in North America. Moreover, the implementation of marketing and customer engagement services solutions such as NBCUniversal Media, LLC, Walgreens Co., eBay Inc., Adobe Inc by major companies will consequently create growth opportunities for the market.
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The Report Lists the Main Companies in the Gamification Market:
Microsoft Corporation (US)
MPS Interactive Systems Limited(India)
SAP SE (Germany)
BI Worldwide(US)
Verint Systems(US)
Hoopla Software, Inc (US)
Aon plc. (CUT-E GMBH) (UK)
Influitive Corporation (Canada)
Mambo Solutions Ltd. (UK)
Khoros, LLC(US)
Key Development:
April 2018: SAP SE announced that it has acquired Callidus Software, a sales performance management provider company. The SAP customer will get CallidusCloud customer relationship management (CRM) solution. CallidusCloud will offer an intelligent customer experience suite to the SAP customers.
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Table of Content:
Introduction
Definition, By Segment
Research Approach
Sources
Executive Summary
Market Dynamics
Drivers, Restraints and Opportunities
Emerging Trends
Key Insights
Macro and Micro Economic Indicators
Consolidated SWOT Analysis of Key Players
Global Gamification Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Region
North America
Europe
Asia-Pacific (APAC)
Middle East & Africa (MEA)
Latin America (LATAM)
North America Gamification Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Country
US
Canada
Europe Gamification Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Country
UK
Germany
France
Spain
Rest of Europe
Asia-Pacific Gamification Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Country
China
Japan
India
South East Asia
Rest of APAC
Middle East & Africa Gamification Market Analysis, Insights and Forecast, 2016-2027
Key Findings / Summary
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Country
GCC
South Africa
Rest of MEA
Latin America Gamification Market Analysis, Insights and Forecast, 2016-2027
Market Sizing Estimations and Forecasts - By Deployment
Cloud
On-premise
Market Size Estimates and Forecasts - By Enterprise Size
SME's
Large Enterprises
Market Size Estimates and Forecasts - By Application
Marketing
Sales
Product Development
Human Resource
Others (Customer Engagement, etc.)
Market Size Estimates and Forecasts - By Industry
BFSI
Retail
Government
Healthcare
Education and Research
IT and Telecom
Others
Market Analysis, Insights and Forecast - By Country
Brazil
Mexico
Rest ff Latin America
TOC Continued.
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